Project Employee, Media Analytics Analyst

National Basketball Association (NBA) • New York, NY

22h • Hybrid

About The Position

This position sits within the Marketing Analytics team, whose mission is to drive fan growth through data-driven decision-making. The ideal candidate is a strategic thinker with strong technical skills and a passion for turning complex data into clear, actionable insights—especially through visual storytelling. This role will focus on translating insights from our internal Marketing Mix Model (MMM) into compelling narratives that inform media strategy and investment decisions. Additionally, this person will support the broader Marketing Analytics team with deep-dive analysis, attribution setup, and testing strategy.

Requirements

• 1–3 years of experience in media analytics, marketing science, or business intelligence role (ideally in a media, sports, or direct-to-consumer environment).
• Hands-on experience with MMM, MTA, or incrementality testing.
• Strong proficiency in SQL and experience working with large, complex datasets.
• Expertise in data visualization tools such as Tableau, Power BI, or Looker.
• Familiarity with marketing and analytics platforms such as DBT, Amplitude, Braze, Kochava, Nielsen, or SimilarWeb.
• Track record of managing/analyzing paid media performance (i.e. Search, social)
• Excellent communication skills with a demonstrated ability to translate data into business insights and influence decision-making.

Nice To Haves

• Experience with Python or R is a plus.

Responsibilities

• Partner with the NBA’s Data Science team to interpret and visualize MMM insights, quantifying the impact of paid, owned, and earned media on fan engagement and viewership.
• Design and deliver clear, visually engaging dashboards and presentations that translate performance trends into strategic recommendations for senior stakeholders.
• Support the development of media measurement frameworks, including incrementality testing and attribution modeling.
• Create and manage campaign tracking infrastructure (e.g., UTM links) to ensure accurate performance attribution across channels.
• Contribute to test design and post-campaign analysis to evaluate marketing effectiveness and inform future planning.
• Collaborate with cross-functional teams to ensure insights are actionable and aligned with business goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed