Programs Marketer

GC AI • San Mateo, CA

40d • Hybrid

About The Position

We’re hiring a Programs Marketer to help scale our classes program and expand our CLE footprint. You’ll work closely with our Growth Marketing Manager to coordinate and execute AI classes for lawyers, apply for and manage CLE accreditations, and pitch in across a wide range of marketing initiatives. This is a builder role in a fast-moving startup where no two days look the same.
If you’re organized, resourceful, and comfortable rolling up your sleeves, you’ll be critical to how we deliver value to customers and drive demand for GC AI.

Why This Role Matters

At GC AI, we’ve achieved jaw-dropping product–market fit and are scaling rapidly, but to keep up that momentum, we need marketing programs that fuel awareness, engagement, and growth. As our Program Marketer, you’ll be the architect of campaigns that connect our story to the market, generate pipeline, and enable our GTM teams to win. This role matters because you’ll translate our category-defining product into programs that reach the right audiences, showcase customer success, and reinforce GC AI as the leader in Legal AI.

Requirements

• 3–4 years of experience in marketing, ideally in legal tech or SaaS, in a start-up environment.
• Strong organizational and project management skills; proven ability to manage multiple priorities.
• Excellent communication skills, clear, concise, and reliable.
• Comfort with ambiguity and shifting priorities.
• Bachelor’s degree or equivalent.

Nice To Haves

• Experience in marketing to lawyers and legal professionals (or have a legal background yourself!)
• Experience with HubSpot and Framer.
• Passionate about AI and legal innovation.
• Previous work with online classes and educational programs.
• You have experience working with small start-up companies.

Responsibilities

• Support execution of our flagship class program: scheduling, logistics, promotion, and follow-up.
• Manage CLE applications and compliance, working with providers and jurisdictions to secure and maintain approvals.
• Track CLE deadlines, renewals, and reporting requirements.
• Partner with Marketing to draft and publish class announcements, event pages, and follow-up comms.
• Add and update course content in our Learning Management System.
• Analyze class, CLE and comms performance metrics; suggest improvements to drive throughput and impact.
• Contribute to other marketing projects such as content creation, event support, campaign execution, and community engagement.
• Bring process rigor to how we track, store, and report on program activity.

Benefits

• Competitive salary, equity, and healthcare
• We’re a hybrid company — many roles are remote-friendly, while some teams require meeting in person a couple of days a week in the Bay Area office.
• High-energy, joyful team environment
• Mentorship and learning opportunities
• Clear path for growth in an expanding company
• Exposure to cutting-edge technologies and practices
• Freedom to innovate and own crucial systems

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees