Programmatic Trading Analyst, Manager

BayerHanover, NJ
97d$115,000 - $170,000

About The Position

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. The Programmatic Trading Analyst, Manager will play a central role in accelerating Bayer Consumer Health's growth in ecommerce, retail, and national media with a special emphasis on Amazon DSP. This position will help strengthen our in-house programmatic media planning, buying, and analysis to maximize visibility and profitability across programmatic channels and partners. You'll be hands-on in driving media activation excellence, with a strong focus on retail media networks and ecommerce growth. The Manager will ensure strategic objectives are translated into national and retail media buying activities—from setup and optimization to measurement and reporting—actively managing Amazon DSP, The Trade Desk, and other programmatic platforms. The ideal candidate is passionate about using data-driven insights, retail media innovation, and best-in-class activation to drive both brand equity and measurable online and offline sales growth.

Requirements

  • 7-10+ years' experience in programmatic and retail media activation, with significant hands-on experience in Amazon DSP.
  • Advanced knowledge of retail media buying strategy, optimization, and measurement.
  • Proven track record managing significant programmatic and Amazon Ads budgets.
  • Strong expertise in ecommerce-focused targeting tactics.
  • Clear communicator with ability to support retail media POVs with data-driven rationale.
  • Exceptional project management, cross-functional collaboration, and fast decision-making skills.
  • Proficiency in Excel.

Nice To Haves

  • Experience with Amazon Ads, Google Ads, or other retail media networks.
  • Demonstrated focus and passion for advanced measurement and experience with TransUnion measurement products.

Responsibilities

  • Streamline, standardize, document, and automate programmatic and retail media campaign setup, trafficking, optimization, monitoring, and QA processes.
  • Advise on Amazon DSP strategies, integrated media best practices, and tactical steps throughout the campaign lifecycle.
  • Execute seamless campaign launches across Amazon DSP and other programmatic platforms.
  • Lead optimizations for Amazon Ads and broader programmatic campaigns.
  • Collaborate with internal and external partners to discover and activate new retail media opportunities.
  • Partner with Investment, Strategy, Brand, Sales teams to strengthen in-house retail media expertise.
  • Proactively monitor Amazon Ads and programmatic campaign performance to identify optimizations.
  • Deliver operational excellence in ecommerce and retail media activation, optimization, and reporting.

Benefits

  • Health care
  • Vision
  • Dental
  • Retirement
  • PTO
  • Sick leave
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