Programmatic Trading Analyst, Manager

Bayer Inc.•Whippany, NJ

33d•$115,000 - $170,000•Hybrid

About The Position

The Programmatic Trading Analyst, Manager will play a central role in accelerating Bayer Consumer Health's growth in ecommerce, retail, and national media with a special emphasis on Amazon DSP. This position will help strengthen our in-house programmatic media planning, buying, and analysis to maximize visibility and profitability across programmatic channels and partners. You'll be hands-on in driving media activation excellence, with a strong focus on retail media networks and ecommerce growth. The Manager will ensure strategic objectives are translated into national and retail media buying activities-from setup and optimization to measurement and reporting-actively managing Amazon DSP, The Trade Desk, and other programmatic platforms. The ideal candidate is passionate about using data-driven insights, retail media innovation, and best-in-class activation to drive both brand equity and measurable online and offline sales growth.

Requirements

7-10+ years' experience in programmatic and retail media activation, with significant hands-on experience in Amazon DSP, and ecommerce-focused DSP buying.
Advanced knowledge of retail media buying strategy, optimization, and measurement, including 3rd-party data integration and custom audience creation.
Proven track record managing significant programmatic and Amazon Ads budgets to achieve both upper-funnel brand awareness and lower-funnel sales performance goals.
Strong expertise in ecommerce-focused targeting tactics: Custom and offshelf CPG focused audiences, lookalike modeling, search retargeting, and retailer-specific data activation.
Clear communicator with ability to support retail media POVs with data-driven rationale.
Exceptional project management, cross-functional collaboration, and fast decision-making skills.
Proficiency in Excel.

Nice To Haves

Amazon Ads, Google Ads, or other retail media network experience (Walmart Connect, Criteo, Instacart, etc.).
Demonstrated focus and passion for advanced measurement and previous experience working with TransUnion measurement products.

Responsibilities

Operationalization: Streamline, standardize, document, and automate programmatic and retail media campaign setup, trafficking, optimization, monitoring, and QA processes-across Amazon Ads, retail media networks, and traditional DSPs.
Advise: Bring deep ecommerce and retail media expertise to support brand goals by advising on Amazon DSP strategies, integrated media best practices, and "next best" tactical steps throughout the campaign lifecycle.
Ad Operations: Execute seamless campaign launches across Amazon DSP, other retail media partners, and other programmatic platforms. Ensure flawless line-item setup, tagging, and trafficking with precision to maintain reporting and measurement accuracy.
Optimization: Lead optimizations for Amazon Ads and broader programmatic campaigns. Drive YoY ROI/ROAS/Growth through ecommerce-first media strategies.
Innovate: Collaborate with internal and external partners to discover and activate new retail media opportunities, Amazon Marketing Cloud (AMC) insights, audience strategies, and data partnerships. Test emerging formats and inventory to keep Bayer at the forefront of ecommerce marketing innovation. Leverage programmatic technology innovation to maximize business objectives.
Cross-Team Support: Partner with Investment, Strategy, Brand, Sales teams to strengthen in-house retail media expertise, maximize efficiencies, and scale best practices across brands and categories.
Attain and maintain mastery of retail media and programmatic buying technologies, including Amazon DSP, AMC, major DSPs, tag management, and ad servers. Lead the team in retail media and ecommerce best practices.
Select optimal campaign setups to maximize retail media and national optimization options, breakout reporting pivots, and performance insights-sharing best practices across Consumer Health brands. Proactively monitor Amazon Ads and programmatic campaign performance to identify optimizations that maximize incremental return on ad spend and deliver against brand and ecommerce sales goals.
Triage and escalate campaign launch, troubleshooting, and optimization issues across Amazon Ads and broader programmatic portfolio.
Collaborate with internal teams on scheduled Amazon Ads tests, AMC-based audience strategies, and cross-platform retail media pilots to drive learning and innovation.
Deliver operational excellence in ecommerce and retail media activation, optimization, and reporting, ensuring media efficiency, sales growth, and maximum profitability across online retail channels.
Provide technical and thought leadership in Amazon Ads, programmatic activation, and retail media innovation to internal stakeholders in strategy, brand, and analytics.