Programmatic Sr. Associate, Entertainment
About The Position
We are seeking a Programmatic Sr. Associate to execute and optimize the client's programmatic display and video campaigns across the studio's 2026 theatrical release cycle. This is a hands-on execution role, and = the right candidate will be platform-fluent, moves fast, and knows how to translate entertainment audience strategy into effective programmatic buys. This is a part-time engagement (20 hrs/week) running through December 31, 2026. The candidate must be able to work with minimal oversight and deliver results within theatrical campaign windows.
Requirements
- 3+ years of programmatic buying experience at a media agency or in-house team
- Experience running campaigns for entertainment, theatrical, or studio clients — required
- Hands-on proficiency with DV360, The Trade Desk, or comparable DSP platforms
- Strong understanding of audience targeting strategies, PMPs, and open exchange buying
- Comfortable managing and pacing campaigns under tight release-window timelines
- Detail-oriented and reliable — able to flag and resolve trafficking issues without prompting
- Part-time availability (20 hrs/week) confirmed before engagement
Responsibilities
- Campaign Execution & Platform Management
- Set up, launch, and optimize programmatic display and video campaigns across DSPs (DV360, TTD, or equivalent)
- Manage audience segmentation, targeting strategy, and bid management aligned to theatrical release windows
- Responsible for day-to-day trafficking, creative rotation, and pacing across programmatic buys
- Coordinate with the Activation Director on cross-channel alignment and budget pacing
- Optimization & Performance
- Monitor campaign performance daily and make real-time optimizations to meet delivery and efficiency targets
- Identify underperforming segments and adjust targeting, creative, or bid strategy accordingly
- Implement brand safety controls, frequency capping, and viewability standards appropriate for a studio entertainment brand
- Reporting
- Pull and compile regular programmatic performance reports
- Contribute to cross-channel campaign dashboards and weekly client updates
- Flag issues, anomalies, and optimization wins to the Activation Director proactively
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
