Programmatic Sales Account Executive

Best Buy•New York, NY

7d•Hybrid

About The Position

Best Buy Ads is seeking a Programmatic Account Executive to support the agency partnerships efforts leveraging our first party data for high-impact digital campaigns. You’ll serve as a strategic advisor to media agencies and advertisers activating in house, helping them navigate the programmatic ecosystem and optimize performance to achieve key KPIs. This individual will be responsible for generating significant adoption of programmatic activation and hitting revenue goals. In this client-facing role, you’ll lead onboarding, provide ongoing consultation and best practices. You’ll collaborate with internal teams across sales, product, and analytics to ensure client success and contribute to the evolution of our advertising solutions. This role is hybrid, which means you will be required to work some days on-site at a Best Buy Ads office in Midtown Manhattan and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

Requirements

5+ years in programmatic advertising sales or digital media consulting
Experience working directly with clients and agency account teams in a strategic or technical capacity
Strong understanding of DSPs, ad tech, and campaign optimization
Ability to analyze data and communicate insights clearly
Bachelor’s degree in marketing, communications, or related field

Nice To Haves

Experience in retail media or e-commerce advertising
Familiarity with omni-channel marketing strategies
Strong presentation and communication skills
Experience with analytics platforms, DMPs, or CDPs

Responsibilities

Build and maintain relationships with programmatic trading teams and in-house client teams aligning platform capabilities with client goals.
Have account ownership of programmatic only advertisers
Ensure that programmatic revenue targets are being achieved
Respond to RFPs in collaboration with agency partnership team members across the holidng companies.
Create Deal IDs, push audiences to advertiser's seat.
Lead onboarding and training sessions, develop support plans, and share industry insights to drive adoption.
Analyze campaign performance data to identify trends, troubleshoot issues, and recommend optimizations along with our DSP partners.
Provide weekly performance reporting externally and internally
Partner with product and engineering teams to relay client feedback and support beta feature rollouts.
Contribute to process improvements to enhance the client experience.