Programmatic Operations Lead

US News • New York, NY

66d

About The Position

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews. We reach more than millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our 'Best' series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Responsibilities

• Oversee presales work for Private Marketplace deals, from inventory forecasting to deal setup across Private Auction, Preferred Deal & Programmatic Guaranteed.
• Manage mid- & post-flight PMP campaign oversight, from implementing optimizations to arranging wrap reports.
• Build and maintain data visualization suites surfacing advertising revenue for internal teams and stakeholders.
• Oversee project management of new initiatives with advertising partners.
• Lead end-to-end integration of new ad tech partners.
• Coordinate with the billing monthly team to submit and reconcile revenue by partner.
• Analyze reporting & develop yield-driving insights across partners, wrappers and environments.
• Coordinate with stakeholders to facilitate troubleshooting integrations, launching new ad products and testing ad stack configurations.
• Execute on cutting-edge monetization opportunities surfaced by ad tech partners including Amazon, Microsoft, Google and The Trade Desk.
• Present new business opportunities based on analysis of performance data.
• Leverage data unification tools to supply actionable insights with regard to industry trends.
• Conduct periodic training sessions to keep internal teams up-to-date on the digital advertising landscape.
• Establish & strengthen revenue partnerships by assisting with business development and sales activities while ensuring best-in-class client support.

What This Job Offers

• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Number of Employees: 251-500 employees