Programmatic Media Specialist

W.W. Grainger • Chicago, IL

75d • $60,400 - $100,700

About The Position

The Programmatic Media Specialist supports the Manager of Paid Media in developing and executing Grainger's programmatic strategy across display, YouTube, and paid social. This role manages end-to-end campaign setup, optimization, analysis, and reporting, while also providing support for media planning, budgeting, and forecasting.

Requirements

• 1 plus years of experience in planning and managing digital media campaigns, preferably across multiple demand-side platforms (DSPs).
• Minimum of 1 year of hands-on media buying experience, with an understanding of campaign execution and performance metrics.
• Bachelor's degree is required, in Marketing, Business, Communications, or a related field.
• Knowledge of programmatic advertising, including buying strategies and optimization levers.
• Interpersonal and communication skills, with experience presenting insights, delivering recommendations, and advocating for channel initiatives across teams.
• Experience managing multiple projects in a dynamic environment, collaborating with cross-functional teams and brand stakeholders to meet deadlines.
• End-to-end campaign management experience, including planning, activation, optimization, and post-campaign analysis and reporting.
• Analytical and problem-solving skills, with experience in Excel and familiarity with financial planning or marketing budget analysis.
• Experience with process improvements or alternative approaches to media strategy.
• Experience with data management platforms (DMPs) and audience segmentation tools.

Responsibilities

• Support in-house media buying and optimization for core programmatic channels, including display, YouTube, and paid social.
• Manage campaign performance reporting and provide analytical support for insights and evaluations, including cross-channel and profitability analyses.
• Collaborate with external vendors to coordinate campaign execution and testing initiatives.
• Own channel-level budget tracking, reconciliation, and invoice processing for display, YouTube, and paid social campaigns.
• Serve as the programmatic media representative in cross-functional teams, collaborating with Customer Strategy, Analytics, Audience Enablement, and other stakeholders.
• Support the planning, execution, and performance analysis of incremental and cross-channel campaigns driven by other departments.
• Manage the test-and-learn roadmap for the media channel, overseeing monthly testing initiatives and tracking results to inform optimization strategies.

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

What This Job Offers

• Job Type: Full-time
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees