Programmatic Advertising Account Specialist - Ad Sales

Charter Spectrum • New York, NY

76d • $54,960 - $75,000

About The Position

The Advanced Account Specialist is a key partner in providing support for the Programmatic Sales and Account Management team. While efficiently communicating cross functionally, this position will partner with Sales and Account Management as they monitor and build programmatic deals to ensure the proper elements are received and executed as intended. They will ensure accuracy and communicate with the Ad Operations and Product Management Team about optimization, resolve any concerns around implementation, technology pacing and performance based on the campaigns that have been escalated from the Sales team. They will provide post-campaign reporting and analysis as well as serve as a cross functional liaison that require an escalation path. At Spectrum Reach, our team brings more than 22,000 clients world-class creative and innovative advertising solutions to get more impressions in front of their target audiences. We give our clients the best content, insights, products, and people to exceed their advertising needs across TV, apps, social, and other media platforms.

Requirements

• Must have experience managing Programmatic campaigns.
• Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view.
• Effective communication skills and attention to detail in a faced paced sales environment.
• Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies.
• Ability to decipher between client needs, for example, 'branding' campaigns VS 'call to action' and the difference between those schedules.
• Familiarity with writing rationales and/or agency POVs ('point of views').
• Demonstrated understanding of reach and frequency when measuring campaigns.
• An analytical mindset that identifies solutions based in data.
• Education: Bachelor's Degree or equivalent work experience.
• Experience: Media sales campaign management (1-2 years), Programmatic experience, experience reviewing digital advertising campaign performance and execution.
• Technical Skills: MS Office and spreadsheets.
• Skills: Communication, organization, attention to detail, familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies.

Nice To Haves

• Proficiency in advertising technology and familiarity with ad tracking and performance metrics platforms.

Responsibilities

• Actively and consistently support all efforts to simplify and enhance the customer experience for our programmatic deals.
• Partner with Account Managers to understand client marketing objectives to help work on programmatic recommendations as part of the larger overall multiscreen campaign.
• Manage programmatic campaigns from start to finish and oversee campaign accuracy and performance to flag to Account Management team.
• Work cross functionally with Operations team to ensure correct set up and execution has been implemented and to troubleshoot campaigns.
• Liaison with key cross functional partners (Ad Operations, the Product team, and Yield Management) to institute optimization tactics and campaign compliance.
• Show solid understanding of product capabilities and be able to troubleshoot and maximize inventory usage to ensure optimized delivery.
• Partner with Account Managers to review and evaluate campaign effectiveness helping to drive account strategy for retaining clients and positioning new business.
• Perform other duties as assigned.

Benefits

• Learning Culture: We invest in your learning through 160+ hours of training, hands-on experience, and mentoring to advance your skills.
• Dynamic Growth: We invest in your learning, and provide paid training and opportunities to move up and around the company.
• Competitive Pay: Generous starting pay.
• Total Rewards: See all the ways we invest in you-at work and in life.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Telecommunications
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees