Program Specialist, Campus Marketing - South Region

Kaplan

128d • $31,200 - $78,600

About The Position

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work. The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them. The Campus Marketing team leads Kaplan’s undergrad campus outreach strategy across North America. Program Specialists play a key role in this effort—driving sales, generating leads, and increasing market share by engaging directly with students, campus organizations, and influential gatekeepers. As on-the-ground product experts, they lead high-impact events, build strategic campus relationships, and position Kaplan as the preferred test prep provider for students. This role will be responsible for the South Region, spanning Florida, Georgia, Tennessee, Alabama, Louisiana, Kentucky, and South Carolina.

Requirements

• Bachelor’s Degree in Business, Marketing, Education, or related field.
• 1+ year of experience in campus leadership, event promotion, student outreach, or peer advising with a focus on marketing, sales, or engagement.
• Comfort operating in a fast-paced, dynamic, and collaborative environment.

Nice To Haves

• Prior field marketing or business development experience.
• 1+ year in at least one of the following: Sales experience/business development.

Responsibilities

• Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth.
• Source, support, and lead campus events, including fairs, tabling, and student organization presentations.
• Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations.
• Lead in-person and virtual student consultations, providing course and timeline recommendations that converts leads into enrollments.
• Manage a lead pipeline and provide appropriate and relevant nurturing follow-up.
• Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider.
• Leverage campus-specific insights to inform strategy and optimize sales and lead generation.
• Track competitor activity and suggest marketing improvements.
• Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution.
• Perform additional duties as assigned.

Benefits

• Remote work provides a flexible work/life balance.
• Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure).
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members.
• Comprehensive health benefits new hire eligibility starts on day 1 of employment.
• Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree