Program Mgr. 2 - Employer Brand & Recruitment Marketing - Seattle, WA (Hybrid)

Nordstrom•Seattle, WA

3d•Hybrid

About The Position

The Talent Strategy and Operations team is seeking an experienced and passionate Employer Brand and Employee Value Proposition (EVP) Program Manager to own the strategy and execution of bringing our brand to life. Nordstrom’s rich heritage, anchored in our core values and beliefs, continues to create an incredible opportunity to share our brand in a way that differentiates Nordstrom with our employees, candidates, and customers. You will take a creative approach to designing and implementing programs and campaigns that create a connected brand that conveys our culture from the inside out - enabling us to inspire, engage and retain the best talent. This role requires a passion for branding and a curiosity to develop a strategy inclusive of broad and diverse talent pools and representative of our employee base – helping to build on the present and shape the future of Nordstrom.

Requirements

7+ years working in a strategic brand, talent marketing, or a talent acquisition function
4+ years building and delivering successfully employer brand, recruitment marketing programs, and an employee value proposition from the ground up is preferred
Experience in project/program management and driving ownership and enterprise wide-impact
Experience in brand asset creation and digital marketing with expertise in social media planning and content development
Experience with Adobe Express and creative design to build custom assets in partnership with Creative
Experience in defining and tracking employer brand metrics to drive ROI
Strong interpersonal skills, a growth mindset, and the ability to work effectively with a wide range of internal stakeholders at varying levels of seniority

Responsibilities

Own the enterprise activation and bringing to life of our differentiated Nordstrom Employee Value Proposition and Employer Brand across the talent lifecycle showcasing the uniqueness of Nordstrom.
Support with the development of a digital marketing strategy that reflects our EVP and deploy across owned social media accounts, recruiting platforms and marketing campaigns.
Develop the Employer Brand Strategy and creative approach for video, digital and physical assets – partnering with our Creative, Comms, Recruitment Marketing, Talent Attraction, and Talent Enablement and Culture teams on campaigns for Scaled Events, New Store Openings, hard-to-hire markets, career enablement programs, and corporate internships.
Leveraging the EVP and EB strategy, build and edit the creative assets that drive employee and candidate engagement.
Manage the strategy, content, and operational rigor of our Career Site – ensuring our “front door” is engaging, driving application volume, and measure its success through data insights.
Own the usage standards, messaging guardrails, asset guidelines, and analytics of all brand programs with a constant focus on where we can optimize ROI and build a strong employer reputation - – amplify the reputation of Nordstrom on Indeed, Glassdoor and other relevant platforms.
Own the selection, implementation and maintenance of employer brand tools and partnerships that may further amplify our employee voice, exploring a strategy for an employee ambassador program and owned employer brand social channels.
Manage the Employee Referral program and strategy to execute against high priority business needs.