Program Marketing Spec II

University of Rochester•City of Rochester, NY

9d•$27 - $38

About The Position

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive. GENERAL PURPOSE Responsible for the planning and management of marketing projects/programs for assigned clinical and academic service units within the University. Works with the marketing staff to provide project oversight and assistance with day to day activities. Develops, presents and implements marketing plans to achieve project/program goals. Develops and manages project/program budget.

Requirements

Bachelor's degree and 3 years of experience in marketing, marketing communications, business or a related field required
Or equivalent combination of education and experience

Responsibilities

Develops, presents, and implements marketing plans to achieve project goals.
Develops and manages project budget.
Works independently with clients at all levels, including senior management.
Works collaboratively with Public Relations, Development, and other internal resources to achieve project objective.
Maintains responsibility for project quality, cost control, and timely completion.
Coordinates project tracking, including approvals, production, and distribution.
Ensures the project is completed on time and within budgetary guidelines.
Develops and implements marketing and promotional initiatives.
Drafts and edits creative material.
Collaborates with agencies or media buyers to develop advertising placement plans or manage plans internally when possible.
Designs strategies for advertising and collateral material while maintaining consistency with brand or sub-branding guidelines.
Conducts assessments and market research, including focus groups and surveys.
Analyses results and presents recommendations to senior management based on experience and knowledge in the marketing field.
Reports project status, metrics, and return on investment to department and client.
Establishes evaluative criteria for monitoring the effects of a marketing project and any related communications.
Provide advertising, marketing, and logistical support for special events and community outreach projects.
Establishes and maintains relationships with community outreach coordinators and other internal/external resources as necessary.
Represents the University in the development of mutually beneficial promotional opportunities.
May oversee the work of lower-level staff to ensure compliance with project and departmental initiatives.
Other duties as assigned.