Program Marketing Content Editor

Higginbotham • Lehi, UT

1d

About The Position

The Program Marketing Content Editor develops, writes, and
optimizes marketing content for the Program business, with a focus on specialty
program offerings within contractor and property-services niches, as well as
future program launches.

This role partners closely with Program Management, Sales, Digital Marketing,
and Marketing Automation to translate product and underwriting information into
clear, compelling messaging that drives traffic, engagement, lead generation,
and applications across digital and traditional channels.

The position emphasizes performance-driven content, structured testing, and
continuous optimization—not just copy development.

Requirements

• 4+ years of experience in content marketing, copywriting, marketing communications, product marketing, journalism, or a related field.
• Demonstrated experience creating and optimizing content across digital and traditional channels.
• Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone by audience and channel.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field preferred.
• Experience with website content management systems (CMS) preferred.
• Familiarity with CRM and marketing automation platforms for campaign execution and lead management.
• Working knowledge of SEO, PPC/SEM, analytics, and reporting tools (e.g., GA4, Search Console, SEM platforms).
• Experience writing for AI-influenced search environments and using AI-assisted tools responsibly.
• Proficiency with standard productivity and collaboration tools (e.g., Microsoft Office, Google Workspace, project management platforms).

Nice To Haves

• Strong preference for experience in the Property & Casualty insurance industry, including carriers, agencies, brokerages, MGAs, wholesalers, Insurtech’s, or program-focused organizations.
• Experience in underwriting, production, brokering, claims, or related insurance functions is a plus.
• Property & Casualty license preferred, or willingness to obtain within a designated timeframe with company support.

Responsibilities

• Partner with Program Management to understand products, target classes, underwriting appetite, differentiators, and go-to-market priorities.
• Translate program features and competitive advantages into clear messaging frameworks, value propositions, launch narratives, and campaign themes.
• Support new program launches and refreshes by shaping positioning, messaging, and audience-facing content strategies.
• Write, edit, and continuously improve content for websites, landing pages, articles, blogs, email campaigns, nurture journeys, paid media (PPC/SEM), print collateral, partner assets, presentations, video scripts, and sales enablement materials.
• Adapt messaging by audience, funnel stage, distribution partner, and program lifecycle while maintaining brand consistency.
• Develop content that supports both awareness and conversion across organic, paid, partner, and sales-assisted channels.
• Optimize content for both traditional search behavior and AI-driven search and answer experiences.
• Collaborate with Digital Marketing and Marketing Automation to test headlines, calls to action, landing pages, email messaging, ad variations, and nurture flows.
• Use performance data (traffic, rankings, engagement, CTR, open rates, conversion rates, and lead quality) to refine messaging and improve results.
• Apply SEO, SEM, UX, and analytics insights to enhance discoverability, readability, and conversion performance.
• Partner with Program Management, Sales, Digital Marketing, Marketing Automation, design, compliance, and external stakeholders to deliver accurate, timely content.
• Manage content priorities and workflows across multiple concurrent program initiatives and launch timelines.
• Review and update technical, product, compliance, and training materials to improve clarity, accuracy, and usability.
• Maintain content standards aligned with brand voice, regulatory requirements, and business objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees