Program Manager - Remote/East Coast

MSX International•Atlanta, GA

5d•Remote

About The Position

MSX has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help our clients transform their businesses and effectively manage operations in the areas of: Sales Performance; Repair Optimization and Compliance; Parts and Accessories Sales Performance; and Consumer Engagement. With our global teams, industry expertise, and the power of technology, we design and deliver tailored, sustainable, and innovative solutions and services that help our clients optimize their operations and captivate their customers. Job Summary: We are seeking a highly motivated and experienced Program Manager to lead a team of Junior Activation Specialists focused on driving the successful activation and adoption of our cutting-edge Connected Services technology at client's dealerships across the US. This role will be crucial in maximizing customer engagement with our connected vehicle solutions, ensuring seamless onboarding, and driving utilization of these valuable features. The ideal candidate is a results-oriented leader with a passion for technology, excellent communication skills, and a proven track record of managing teams and exceeding activation targets.

Requirements

Bachelor's degree in Business, Marketing, or a related field preferred.
5+ years of experience in program management, sales, or marketing, preferably in the automotive or technology industry, with a strong focus on customer activation or onboarding.
Demonstrated experience leading and motivating teams to achieve targets.
Proven ability to develop and execute successful activation or customer engagement strategies.
Strong understanding of connected vehicle technologies and trends.
Excellent communication, interpersonal, and presentation skills, with the ability to influence and persuade.
Strong analytical and problem-solving skills, with a data-driven approach.
Proficiency in subscription or and marketing automation tools is a plus
Experience working with or for automotive dealerships is highly desirable.

Nice To Haves

Experience working with or for automotive dealerships is highly desirable.
Proficiency in subscription or and marketing automation tools is a plus

Responsibilities

Team Leadership & Mentorship: Lead, mentor, and develop a team of Junior Activation Specialists, providing guidance, training, and performance feedback focused on exceeding activation goals. Foster a collaborative and high-performing team environment centered on driving customer engagement.
Activation Strategy & Execution: Develop and implement effective activation strategies for connected services at client dealerships. This includes identifying key customer segments, tailoring communication, and optimizing the onboarding process for maximum conversion.
Dealer Enablement: Work closely with client dealership personnel to educate and empower them on the value proposition of connected services. Provide training and resources to ensure dealers are equipped to effectively promote and activate these features with customers.
Performance Management: Establish and monitor key performance indicators (KPIs) related to activation rates, customer engagement, and feature utilization. Analyze data to identify areas for improvement and drive continuous optimization of activation campaigns.
Process Optimization: Identify opportunities to streamline and improve the activation process, developing best practices and standardized procedures for efficient and scalable deployments. Focus on removing friction points in the customer journey.
Customer Onboarding & Support: Oversee the customer onboarding process for connected services, ensuring a smooth and positive experience. Collaborate with support teams to address customer inquiries and resolve any activation-related issues.
Marketing & Promotion: Work with marketing teams to develop and execute targeted campaigns to promote connected services and drive customer awareness and adoption.
Collaboration: Work closely with other departments, including sales, marketing, engineering, and product, to ensure alignment and successful execution of connected services activation initiatives.
Reporting & Communication: Prepare regular reports on team performance, activation progress, and key metrics. Communicate updates, risks, and challenges to stakeholders in a clear and timely manner.
Travel: Occasional travel to client dealerships within the assigned region may be required.