Program Manager – CRM Events, Executive Engagement & Industry Adoption

ServiceNow•West Palm Beach, FL

About The Position

As a Program Manager supporting the CRM business, you will own and operationalize a portfolio of high-impact programs that elevate our brand, deepen executive-level customer relationships, and promote key CRM business priorities. This role blends strategic program management, executive event planning, and social promotion, requiring both operational excellence and strong executive presence. You will be responsible for end-to-end program leadership across Executive Briefing Centers (EBCs), Customer Executive Luncheons, and influential customer and industry social events, while also partnering closely with Marketing, Communications, Sales, and Product teams to amplify CRM messaging and updates across internal and external social channels. This role works closely with senior CRM leaders and cross-functional stakeholders to deliver experience and communications that drive customer engagement, pipeline influence, and thought leadership, with minimal supervision in a fast-paced, high-growth environment. Role Impact In this role, you will work on highly visible, business-critical initiatives that sit at the intersection of customer experience, executive engagement, and brand storytelling. You will gain exposure to senior-level decision making, influence how the CRM business shows up with customers and the market, and establish strong relationships across Sales, Marketing, Product, Communications, and Executive Leadership. We are seeking a Program Manager who is an effective influencer, exceptional organizer, and strong communicator, capable of managing multiple workstreams while maintaining attention to detail and strategic intent.

Requirements

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
10+ years of experience in the with proven success in guiding strategy, operations and day-to-day functions.
6+ years of experience in program management, event strategy, executive engagement, marketing operations, or a related role within enterprise software, technology, or B2B organizations
Proven experience leading complex, high-visibility programs with senior executive stakeholders
Strong background in executive-level event planning and customer engagement initiatives
Experience working cross-functionally with Sales, Marketing, Product, and Communications teams
Excellent written and verbal communication skills, including experience developing executive-ready content and messaging
Highly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneously
Strong influencing and stakeholder management skills across functions and geographies
Data-driven mindset with experience measuring program impact and ROI
Comfortable operating in ambiguous, fast-paced, high-growth environments
Experience with CRM platforms, enterprise software, or go-to-market organizations is strongly preferred

Nice To Haves

Executive presence with the ability to interact confidently with senior leaders and customers
Creative thinker who can translate business priorities into compelling customer experiences and stories
Self-starter with a strong sense of ownership and accountability
Team player who can also operate independently with minimal supervision

Responsibilities

Own the end-to-end planning, execution, and optimization of CRM executive engagement programs, including Executive Briefing Centers, customer executive luncheons, and high-profile customer and industry events
Develop program objectives, success metrics, timelines, and budgets aligned to CRM business priorities
Coordinate cross-functional teams (Sales, Marketing, Product, Communications, Events, and Operations) to ensure seamless delivery of executive-level experiences
Manage third-party vendors, venues, agencies, and partners to deliver high-quality, on-brand events
Partner with CRM and Sales leadership to design tailored executive experiences that support strategic customer outcomes and pipeline goals
Prepare briefing materials, agendas, and executive-ready content to support customer and leadership discussions
Serve as a trusted point of contact for senior internal stakeholders and executive-level customers
Collaborate with Marketing and Communications teams to promote CRM business updates, events, and thought leadership across social channels and internal feeds
Manage program calendars and messaging cadence to ensure consistent, high-impact visibility of CRM initiatives
Track engagement and performance metrics to continuously improve reach and effectiveness
Drive operational cadence across programs, including planning, status reporting, risk management, and post-event analysis
Measure program performance using defined KPIs and provide regular updates to senior management
Identify opportunities to scale, standardize, and improve CRM engagement programs globally
Maintain comprehensive program documentation and best practices