Professional Driver/Instructor

EVENTLINK GROUP•Sterling Heights, MI

About The Position

Professional Driver/Instructor acts as an extension of EVENTLINK team in market; responsible for increasing brand and promotion awareness, generate sales opportunities, increasing consumer consideration through customized consumer engagements and hands on Ride and Drives featuring extensive and accurate knowledge of the brand/products/brand competitors, and assisting event staff in reaching program/event specified goals.

Requirements

High School or Equivalent
Must be a motivated self-learner willing to keep informed on featured products
Must have exceptional communication skills
Ability to retain great detail and amounts of information and apply it to unique consumer engagements
Must be 21 years or older
Must have valid driver’s license and vehicle insurance
Cannot have more than three moving violations in the last three years
Must agree to a drug/alcohol screening and potential background check
Previous product specialist and right seat driver experience required
Must have own form of reliable transportation
Must have reliable form of communication including working cell phone and dedicated email with responses to EVENTLINK within 48 hours
Must have flexible schedule

Responsibilities

Arrive on time, in approved uniform, and check in accordingly for each event
Assist with event setup/teardown
Ensuring product or vehicle is showroom ready according to EVENTLINK vehicle management agreement; when applicable
Study and learn product training materials and pass product exam with 85% accuracy or higher
Attend all required program training
Ensure proper understanding and familiarity of any associated drive routes
Must provide a signed safe driver form, vehicle management agreement, maintain a valid driver’s license through the duration of the program, maintain a clean driving record according to our program policy
Generate consumer awareness of ongoing promotion
Provide a positive image of the brand, EVENTLINK, and its Clients
Adhere to program requirements/training processes including keeping a friendly and inviting demeanor, high energy, and open body language
Provide in depth knowledge of product to consumers in a way that relates the product back to the consumer and effectively increases consumer’s awareness, perception, and consideration for the brand/product
Knowledgeable about additional program incentives available to consumers on a program/event basis
Support other onsite activities such as driving lead generation efforts per program guidelines
Ensuring product stays in showroom condition throughout the event/program
Adhering to all DOT laws and safety procedures as a driver
Ensure consumer is adhering to all DOT laws and safety procedures as a rider
Ensuring consumer understands the drive process and the route
Ensuring all proper safe driving forms/drive waivers, valid driver’s licenses are checked and submitted according to program policies
Managing and distributing drive incentives as applicable following the consumer drive
Assist with event tear down
Report relevant metrics including brand engagements, product engagements, incentives distributed, consumer product/brand comments, total rides, total drives, and consumer engagements during the period of activation to the Field Coordinator/Event Manager at the end of each event
Assist in taking accurate inventory of program assets and materials as needed
Ensure proper knowledge of all ongoing promotional details and goals
Ability to pass ongoing product exams with 85% accuracy or higher according to product training and objectives
Vehicle Management spot checks and vehicle maintenance as needed; if applicable
Alerting EVENTLINK of any issues that could affect the health or success of event and/or program
Additional duties may be assigned per market and per program/event basis