Product Strategy & Operations Lead, Advertising

Roku • New York, NY

101d • $140,000 - $176,000

About The Position

Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

Requirements

• 6+ years of experience in strategy & operations, management consulting, product marketing, or equivalent practical experience, ideally within digital advertising
• Strong preference for experience in at least one regulated vertical (political, pharma, gambling, or alcohol)
• Demonstrated ability to shape product strategy through market analysis, competitive insights, and cross-functional alignment
• Strong systems thinker with proven ability to scale operational processes and deliver measurable business outcomes
• Exceptional communication and influence skills, with the ability to bring clarity and alignment in ambiguous environments
• Proven track record of growth and progression in prior roles, reflecting strong performance and increasing responsibility

Responsibilities

• Develop and maintain product strategy for high-priority verticals, ensuring business needs and market dynamics are reflected in roadmaps and prioritization
• Analyze systems, workflows, and dependencies across ad-serving platforms, targeting frameworks, and operational processes to identify gaps and propose scalable solutions
• Partner with Product Management, Sales, Operations, and Legal to unblock revenue opportunities by addressing compliance, operational, and policy challenges
• Establish frameworks for scaling verticals across programmatic and direct channels, and across formats, including video, display, and sponsorships units
• Act as the directly responsible individual (DRI) for vertical-specific initiatives, ensuring cross-functional teams are aligned, accountable, and delivering measurable outcomes
• Track industry trends, policy changes, and competitor strategies to inform decision-making and maintain Roku’s differentiation in regulated ad categories

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off

What This Job Offers