Product Strategist

BlueCross BlueShield of South Carolina•Columbia, SC

2d•Onsite

About The Position

Position Purpose: Develops a comprehensive strategy for assigned products, capabilities, and solutions. Leads implementation and ongoing collaboration with multi-functional teams and develops tools & initiatives to establish a sustainable, differentiated, brand-consistent market presence. Location: This is a full‑time and onsite position located in Columbia, SC, working in a typical office environment.

Requirements

Bachelor's degree in job related field.
Associates degree plus an extra 2 years job related work experience for a total of 5 years of required work experience (see "required work experience") OR 7 total years required work experience.
3 years of product experience (wellness, virtual care, transparency, etc).
Microsoft Office Suite

Nice To Haves

Experience Handling Invoices.
Experience working with contracts and/or external vendors ensuring SLAs are being met.
Experience working with teams across different departments.

Responsibilities

Develops a product’s long-term vision and strategy to include a 3 to 5-year roadmap.
Works with Manager, subject matter experts and Lines of Businesses to develop and implement new products/capabilities/solutions that meet business objectives.
Conducts market research to monitor trends and efficacy of product suite.
Makes regular recommendations to management based on tracking and trends identified.
Analyze customer feedback and needs to drive solutions.
Creates approach to market product at all stages of product life, to include measurable performance metrics.
Directs marketing position and messaging appealing to market and supporting strategy.
Partners with Communications area to deliver messaging in creative and enhanced methods.
Manages product budget.
Plans and budgets/estimates resources needed.
Responsible for contracting, negotiation, service level agreements and additional duties as assigned.