Product Strategist

Sia • New York, NY

156d • $140,000 - $150,000

About The Position

As a Product Strategist for the SiaX-Creative team, you’ll own the product vision across a range of client engagements — shaping high-performing web experiences from discovery through launch and iteration. You won’t be confined to a single product or platform. Instead, you’ll guide clients through strategic audits, define the optimal user journey, and partner with cross-functional teams to bring conversion-focused, content-aligned digital experiences to life. You'll ensure client sites not only look great — they work hard, deliver results, and evolve with data. This role is ideal for someone who thrives in an agency environment, understands the full product lifecycle (without being a developer or designer), and knows how to translate complexity into clear, actionable plans.

Requirements

• 6–8 years of experience as a product strategist, growth strategist, or product manager within a digital agency, marketing consultancy, or e-commerce/tech environment
• Experience leading product strategy across multiple clients and site builds
• Deep understanding of UX principles, content strategy, and web architecture
• Familiarity with front- and back-end development concepts to effectively guide execution (without being hands-on code)
• Strong in analytics, technical SEO, privacy frameworks, and performance optimization
• Skilled at translating between client needs and dev realities — with strong communication chops on both sides
• Proven ability to manage timelines, prioritize tradeoffs, and maintain momentum
• Experience using A/B testing and data to inform recommendations and drive results
• Comfort with ambiguity — you know how to chart a path forward, even when client goals are evolving
• Strategic mindset with a hands-on approach to problem-solving and unblocking work
• Bachelor’s degree required

Responsibilities

• Lead product strategy across multiple client websites and digital experiences — from UX audits to post-launch optimization
• Define product roadmaps rooted in client goals, user insights, and business KPIs
• Audit site content, UX, and architecture to identify friction points, map user flows, and shape the content strategy that supports conversion
• Collaborate with design teams to guide wireframes and page structure that align with site goals and user journey experiences
• Partner with developers to ensure execution follows the product strategy — translating technical requirements for clients and business needs for dev teams
• Define and prioritize A/B testing plans to inform future improvements and validate changes with data
• Support paid media success by identifying how website adjustments can improve campaign performance and conversion
• Evaluate and recommend tools and technologies, including thoughtful application of AI or automation to improve functionality and UX
• Act as a translator and problem-solver across clients, creative, engineering, and marketing — ensuring everyone stays aligned and informed

Benefits

• Annual base salary between $140k - 150k, commensurate with experience and qualifications
• Annual performance based discretionary bonus
• 3 Medical plans
• Dental and Vision
• Life, AD&D and other voluntary insurance
• 401K retirement plan with 4% matching and 100% vested upon enrollment
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 100% paid parental leave for all new parents with eligible tenure
• Generous Paid Time Off (PTO) policy
• 9 company holidays plus 1 floating holiday
• College savings and student loan repayment assistance
• Monthly cell phone stipend
• Access to wellness programs at no cost if enrolled through Medical plan
• Employee Assistance Program at no cost
• Free confidential counseling and emotional support services

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees