To assist business unit management in developing, modifying, and executing action plans, department policies, standards, and processes to optimize resources while ensuring focus on strategic, financial, and member service goals. Work with internal and external stakeholders to plan, deploy, and measure the effectiveness of marketing. Monitor and anticipate industry shifts and make recommendations to ensure business unit's products and services remain well positioned among their competitive sets. Evaluate the portfolio to identify opportunities to improve Navy Federal programs, products, and services. Apply broad functional knowledge and seasoned expertise to improve the performance of product campaigns and initiatives. Maintain an understanding and advanced knowledge of the functions, processes, and systems of other cognizant business units. Provide training to department staff and business partners. Serve as business lead on complex issues requiring in-depth knowledge of organizational objectives and competing priorities. Lead tasks of considerable impact requiring advanced analysis.