Product Specialist - Irrigation

Hunter Industries Brand•San Marcos, CA

About The Position

About This Role: The Product Specialist implements key Product Management initiatives for all Hunter Industries’ products within the category. This includes working with Document Control, Marketing, Engineering, and Creative Services on product launches, promotional campaigns, customer communications, educational materials, market research including V.O.C., Field Sales support, and Technical Service support. They also build and maintain P.I.M. data, assist with pricing, and product line reviews. Demonstrates behavior that is consistent with the company’s values of customer satisfaction, innovation, family, and social responsibility.

Requirements

Bachelor's degree or five years equivalent education/experience in business or marketing.
Minimum of two years of experience in marketing.
Knowledge of marketing, forecasting, budgeting, and ROI analysis.
Technical irrigation knowledge as well as knowledge pertaining to professional distribution systems.
Proficiency with Microsoft Suite including Word, PowerPoint, Excel, Project, and SharePoint applications.
Knowledge in marketing practices and technologies including Adobe Photoshop, InDesign, Illustrator, Drop Box, Survey Monkey, Business Objects Explorer, and SugarCRM.
Knowledge in corporate communications practices and technologies including Facebook, Twitter, LinkedIn, as well as html email and web design using Adobe Dreamweaver.
Knowledge of data driven product marketing using PIM and Digital Asset Management (DAM) systems such as Akeneo and Acquia/Widen DAM.
Strong interpersonal skills: teamâoriented leadership, awareness, and flexibility are required.
Problem solving skills: problem analysis, organizational planning, project management, decisiveness and judgment are required.
Excellent English verbal and written communication.

Responsibilities

Collaborates with the Product Management Team to increase field adoption of Marketing activities and product sales while demonstrating behavior that is consistent with the company’s values of customer satisfaction, innovation, family, and social responsibility.
Contributes to and supports successful marketing plans and materials for product launches, events, sales & technical support, including the execution of all deliverables, and success measurements.
Collaborates cross-functionally on the P.I.M. with key stakeholders from across the organization, including product management, creative, document control, and product development teams.
Plans, customizes, and executes marketing materials including product guides, brochures, product cut sheets, collateral, web content, call center and video scripts, presentation materials (PowerPoint & Presenter APP) and other support tools in response to Product Management requirements.
Works with Creative Development on development and implementation of campaigns, including promotional campaigns and new product campaigns.
Coordinates literature production and review. Tracks progress of these projects to ensure pieces are on target with market needs and deadlines are met.
Assists with price change implementation and Price List completion and production.
Works with Marketing Services to provide product information for region specific promotions, presentations, and customer training materials for Category products.
Assists Product Managers with V.O.C. research including creation of the V.O.C. instrument, execution of the survey and compilation of the findings.
Facilitates the creation of product specification details with the Product Management team and an outside consultant. Distributes up to date details to various outlets within the Green Industry to influence the specification of Hunter products.
Assists with management of industry rebate programs and industry standards lists.
Assists with customer visits and tours.