Product & Segment Marketing Manager-Insurance

Seek Now-posted about 2 months ago
Full-time • Manager
Louisville, KY
501-1,000 employees
Insurance Carriers and Related Activities
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SeekNow is transforming how insurance carriers see, assess, and act on property data. As we expand our technology and services platform, we're seeking a Manager, Product & Segment Marketing - Insurance to lead the go-to-market strategy and execution for our largest and most strategic vertical. This is a high-impact, fast-moving role. You'll own the strategy, positioning, and marketing execution for the insurance segment - translating our capabilities into clear, differentiated value for carriers and adjusters. You'll move quickly, think commercially, and deliver in hours, not weeks, to stay ahead of the market and competition.

  • Own the end-to-end marketing strategy for the Insurance vertical, from market positioning and differentiation to campaign activation and enablement.
  • Translate complex product and service offerings into simple, compelling value propositions that resonate with carriers, adjusters, and claims leaders.
  • Lead competitive intelligence and market analysis; synthesize insights into actionable strategies for Product, Sales, and the Executive team.
  • Conduct ongoing market research to identify trends, emerging needs, and innovation opportunities; feed insights into product roadmaps and GTM planning.
  • Lead Product Advisory Groups with carrier executives and adjusters to validate new offerings and strengthen strategic relationships.
  • Develop and own narratives that clearly define SeekNow's competitive advantage as the leading Property Intelligence Platform for insurers.
  • Partner with the Content & Thought Leadership Specialist to produce compelling case studies, whitepapers, and point-of-view pieces that elevate our industry leadership.
  • Drive creation of The SeekNow Way-standards and best practices that shape the future of property intelligence and claims innovation.
  • Develop high-quality marketing assets end-to-end, including case studies, whitepapers, blogs, webinars, and executive decks.
  • Use AI tools to accelerate research, writing, and iteration-delivering professional-quality content at speed and scale.
  • Collaborate with design and brand teams to ensure every piece reflects SeekNow's standards for clarity and credibility.
  • Partner closely with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to execute full-funnel campaigns that drive:
  • New logo acquisition (with Demand Gen)
  • Account expansion (with Customer Marketing)
  • Thought leadership visibility (with Brand & Field)
  • Build and run Account-Based Marketing (ABM) programs targeting top carriers and strategic growth accounts.
  • Serve as the marketing lead and day-to-day partner for the Insurance Sales team, co-leading strategy sessions, aligning pipeline priorities, and ensuring marketing supports revenue objectives.
  • Provide marketing enablement and content support for enterprise pursuits, renewals, and key product launches.
  • Define KPIs for vertical performance, content engagement, and pipeline growth.
  • Track campaign results and continuously refine strategy based on performance data.
  • Partner with Marketing Ops to maintain full funnel visibility and reporting across the insurance segment.
  • 4+ years in B2B marketing, preferably in Insurance, InsurTech, or SaaS serving carriers or adjusters.
  • Proven success in product marketing, segment marketing, or ABM.
  • Deep understanding of insurance carrier workflows (claims, inspections, estimates, adjuster enablement).
  • Exceptional storytelling and communication skills-able to translate technical concepts into business outcomes.
  • Demonstrated ability to move fast, iterate quickly, and deliver in tight cycles.
  • Strong collaboration skills across Product, Sales, and Marketing teams.
  • Hands-on experience with Salesforce, HubSpot, and marketing automation tools.
  • High comfort level with AI-driven content creation and automation workflows.
  • Seek Now offers a great benefit package, which includes health, dental and vision insurance, 401K with company match, paid time off (PTO), short and long-term disability insurance, AD&D insurance, life insurance, and more!
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