Product Researcher

MTech Systems•Atlanta, GA

1d•Hybrid

About The Position

We are seeking a highly skilled Product Researcher to gather, synthesize, and present deep insights into customers, markets, and competitors in the agriculture and animal protein industries (with a focus on poultry/swine), enabling data-driven product decisions and de-risking roadmap investments. Our product strategy depends on making informed decisions about customer needs, market shifts, competitive activity, and emerging technologies. We currently rely on ad hoc research by product managers, which dilutes their focus on delivery. A dedicated Product Researcher will provide ongoing, structured insight into producer workflows, pain points, adoption barriers, and technology trends, ensuring our roadmap aligns with real market demand and delivers measurable ROI.

Responsibilities

Customer Research: Conduct qualitative and quantitative research (interviews, surveys, ethnographic studies, observational visits) with producers, integrators, veterinarians, and supply chain stakeholders.
Market Intelligence: Maintain a continuous view of market size, segment trends, adoption rates, and economic forces affecting agriculture and animal protein production.
Competitive Analysis: Track competitor product offerings, pricing, go-to-market strategies, and positioning; produce battlecards and threat assessments for internal teams.
Industry Monitoring: Stay on top of regulatory changes (animal welfare, food safety, environmental compliance), technology innovations (IoT sensors, AI, genetics), and industry events.
Data Synthesis : Convert raw research data into actionable insights, clear reports, and visualizations that influence roadmap and GTM decisions.
Persona Development: Maintain and update detailed buyer and user personas for each segment, grounded in real-world data and behavioral patterns.
Usability Feedback: Partner with Product Design and PMs to test prototypes, assess UX, and validate product-market fit before full development.
Insight Repository : Own and organize a centralized repository of customer and market insights accessible to Product, Marketing, and Sales.
Business Case Support: Assist PMs in quantifying opportunity size, expected ROI, and adoption forecasts for proposed features and modules.
Cross-Functional Collaboration: Share research findings in a way that’s digestible for engineering, marketing, sales, and leadership teams.