Product Portfolio Specialist - Truck Tires - US Marketing
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About The Position
Be the liaison to the Product Management team responsible for product development at the Business Area by providing product (New Tires, Retreads, Digital Solutions) insights related to the US Truck Tire market. Help drive the achievement of business objectives by acquiring, analyzing, and delivering intelligence on the competitive landscape and Continental's position in it (by combining Product, Pricing, Market Intelligence and Promotions information) identify opportunities, and develop recommendations to maximize sales and profitability. Works closely with Pricing, Sales, Training and Product Management Business Area Team in order to define and coordinate necessary product performance tracking in the field as well as retro feed the system with relevant performance improvement needed; ongoing evaluation of Product Performance Monitoring (PPMO) and drive changes for improvement. Develop recommendations towards Value-Based Pricing: This involves aligning prices with the perceived value that the company's products offer to customers. By understanding customer needs, preferences, and the unique features of our products, setting prices that capture the value customers are willing to pay. Works to implement processes and tools for the optimization of use of combined Pricing, Product, and MI intelligence. Leverages quantitative and qualitative techniques to provide actionable insights and generate recommendations from intelligence toolbox. Is able to visualize data in a compelling manner. Coordinate the local product roadmap (New Tires and Retreads) and plan and manage accordingly all activities related to product introduction and respective phase-in and phase-out: Training, Marketing Communications, Promotions, etc. Collaborates with stakeholders to drive overall change management related to leveraging CRM as major pillar in connection to our overall customer and business strategy.
