Product Owner, Audience Platforms
About The Position
IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. The Activation Product Team is a critical component of our Media OS Product Organization at IQVIA Digital. In this role, you will collaborate with engineers, client services, and sales teams to design and deliver cross-channel media buying and analytics solutions tailored for healthcare marketers. This position offers a unique opportunity to contribute to the development of a standalone SaaS product, while also leading data integrations with internal and third-party marketing services. As part of a dynamic and rapidly growing team managing a portfolio that drives nine-figure marketing investments, you will play a key role in shaping the future of healthcare marketing technology.
Requirements
- 3-5 years of experience in product ownership, with a focus on ad tech or healthcare marketing software preferred.
- Familiarity with healthcare data and/or marketing ecosystem
- Strong ability to translate business needs into detailed product requirements for engineering teams.
- Excellent communication and collaboration skills across technical and non-technical stakeholders.
Nice To Haves
- Experience with data analysis tools, ad tech tools, programmatic buying platforms, and media analytics is beneficial.
Responsibilities
- Owns and drives the vision and roadmap for software platform supporting healthcare marketers, ensuring alignment with business goals and growth opportunities.
- Supports product strategy by staying current with healthcare marketing trends, compliance regulations, and understanding evolving customer needs in healthcare marketing
- Monitors key success metrics and performs data-driven analysis to derive actionable insights, ensuring the media buying functionality drives value for users and aligns with partner team objectives.
- Translates high-level product roadmap features into detailed requirements, including user stories, workflows, and acceptance criteria specifically tailored for marketing operations in healthcare.
- Collaborates closely with engineering, marketing, sales, and other key stakeholders to ensure timely and high-quality execution of software development projects
- Acts as a product expert, providing creative ad-hoc solutions for unique use cases in the healthcare marketing space and facilitating support for troubleshooting user issues.
- Monitors and evaluates product progress, gathering internal and external feedback to make recommendations for continuous improvement, particularly for campaign creation, media channel integrations, and related features.
- Works with cross-functional teams to mitigate risks and resolve blockers, ensuring successful completion of sprint and release goals.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
