Product Marketing Strategy Intern
About The Position
Are you passionate about marketing and eager to gain hands-on experience in the field? Good Sam is seeking a dynamic and creative summer intern to join our Product Marketing team. In this role, you'll have the opportunity to work on a high-impact strategy project while gaining exposure to both the creative and analytical sides of marketing. You'll be part of a collaborative, cross-functional team that supports Good Sam’s mission to help customers enjoy the open road. Your fresh ideas and innovative thinking will be essential as you contribute to our evolving product marketing strategy. In return, you will gain real-world marketing experience in a dynamic, fast-paced environment. You will be given the opportunity to lead high-impact projects that influence Good Sam’s marketing strategy. Plus, you'll gain hands-on learning and professional development from experienced mentors and team members.
Requirements
- Currently pursuing a Bachelor’s degree in Marketing, Business, or a related field from an accredited university.
- Rising Seniors with a cumulative 3.0+ GPA strongly preferred
- A graduation date between December 2026-July 2027.
- Ability to relocate to Chicago for the summer term (June 1-August 7). Camping World does not provide relocation or housing stipends.
- Participate in Capstone Internship Project including a final presentation to Executive Leadership.
- Passion for Marketing: Enthusiastic about marketing with a curious and proactive approach to learning and skill development
- Adaptable & Collaborative: Ability to excel in a fast-paced environment, working both independently and in collaboration with others
- Communication Skills: Strong written and verbal skills to effectively share ideas and collaborate with cross-functional partners
- Data-Driven Mindset: Ability to analyze data and translate it into actionable insights that inform marketing strategies
- Organized & Detail-Oriented: Strong organizational skills and attention to detail to manage multiple tasks and projects effectively
- Marketing Channels Knowledge: Familiarity with key marketing channels, including search engines and social media platforms
- Technical Skills: Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and a willingness to learn new tools and platforms
Nice To Haves
- Preference given to students from leading area business schools (Illinois, Wisconsin, Indiana, Michigan, Michigan State)
Responsibilities
- Lead a Keystone Strategy Project: Conduct a comprehensive evaluation of the competitive landscape for our product lines, including product analysis, positioning, pricing, and a thorough view of their marketing efforts. Provide actionable recommendations to differentiate Good Sam in the market.
- Analyze Customer Data: Work closely with cross-functional partners to create and analyze customer data, developing insights that will shape our marketing strategies.
- Own a Creative Marketing Project: From ideation to execution, collaborating with cross-functional partners to lead a creative marketing execution, and assess its performance.
- Support the Marketing Team: Assist with various marketing projects and tasks as assigned, contributing to the team's overall success.
Benefits
- Paid Time Off
- 401(k)
- an Employee Assistance Program
- Good Sam Roadside Assistance
- discounts
- paid parental leave (if eligibility is met)
- Tuition Reimbursement (if eligibility is met)
- on the job training opportunities
- medical, dental, vision
- access to dental & vision coverage!
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What This Job Offers
Career Level
Intern
Number of Employees
5,001-10,000 employees
