Product Marketing Strategist
About The Position
The Content Marketing Team is seeking a Product Marketing Strategist to drive positioning, messaging, and go-to-market strategy for our investment product lineup. This role sits at the intersection of investments, distribution, and marketing, translating product strategy into compelling, differentiated stories that drive advisor and institutional adoption. The ideal candidate will bring a strong understanding of asset management distribution channels and products, ETF expertise and a proven ability to partner cross‑functionally with Product, Investments, Sales, and Compliance. We currently operate in a hybrid working model, whereby you will be required to work in-office 4 days per week. Location(s): Boston, MA, Milwaukee, WI, or Charlotte, NC
Requirements
- 8–12+ years of experience in product marketing, investment marketing, or product strategy within asset management.
- Experience launching new ETFs or repositioning existing strategies.
- Strong understanding of capital markets and traditional/alternative investment strategies.
- Strategic storyteller with strong written and verbal communication skills.
- Proven experience developing go-to-market strategies and sales enablement for investment products.
- Apply AI thoughtfully across the product marketing lifecycle, from competitive analysis and messaging development to sales enablement and campaign optimization, while ensuring accuracy, compliance, and brand integrity.
- Ability to translate complex investment concepts into clear, compelling client language.
- Experience working in a highly regulated environment with legal and compliance partners.
Nice To Haves
- Experience supporting U.S. wealth, RIA, institutional, or platform distribution.
- Preferred skill in writing long-form content to make compelling case studies on investment products and their asset classes.
- Deep client empathy and distribution mindset.
- Highly collaborative, with the ability to influence without authority.
- Detail-oriented while able to think at a portfolio and firm-wide level.
- Comfortable operating in a fast-moving, growth-oriented environment.
- Series 7 or other relevant licenses preferred
Responsibilities
- Own the value proposition, positioning, and messaging for campaigns across key client segments (financial advisors, institutions, platforms, intermediaries) to develop clear, differentiated narratives.
- Lead end to end go‑to‑market strategies for new ETF launches, product enhancements, and repositioning initiatives. Drive cross‑functional alignment around objectives, audience insights, messaging, and launch execution plans.
- Oversee the creation of high-impact sales enablement tools including pitchbooks, factsheets, webpages, campaign pages, sales sheets, podcasts, and videos in partnership with distribution, creative and investment teams.
- Collaborate closely with Distribution to identify field insights and incorporate feedback into messaging and materials.
- Act as a strategic connector between Product, Investments, Marketing, Sales, Legal, and Compliance.
- Lead complex initiatives with multiple stakeholders, ensuring alignment and timely execution.
- Apply AI strategically throughout the product marketing lifecycle to increase speed‑to‑market and improve execution quality. Use AI tools to support messaging development, content drafting, workflow automation, and campaign optimization.
- Lead complex, multi‑stakeholder marketing initiatives from concept to execution. Ensure transparent communication, disciplined project management, and timely delivery across all workstreams.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
