Product Marketing Specialist

Rockwell Automation • Milwaukee, WI

285d

About The Position

We are looking for a Product Marketing Specialist to join our team in the Logic Components Business. You will take an active part in shaping and building product strategies, driving market research, and collaborating with teams to ensure successful product launches. You will be involved in multiple marketing activities, including product development, pricing strategies, distribution planning, and promotional campaigns. This is an excellent opportunity for a professional to gain hands-on experience and grow within an innovative environment. You will be reporting to the business manager.

Requirements

• Bachelor's Degree in Relevant Field
• Legal authorization to work in the US is required.

Nice To Haves

• Bachelor's degree in Engineering, Business, Marketing, or a related field.
• 0+ years of experience in product management, marketing, or a related field.
• Strong analytical and problem-solving skills.
• Experience communicating complex technical concepts to a variety of audiences.
• Work collaboratively in a team environment.
• Experience writing detailed product specs and documentation.
• Experience with technology and new ideas.

Responsibilities

• Develop product strategies and roadmaps.
• Conduct market research and competitive analysis to support product planning.
• Collaborate with engineering, marketing, and sales teams to ensure successful product launches.
• Gather and analyze customer feedback to inform product improvements and new features.
• Create product documentation, including specifications, user guides, and training materials.
• Track product performance metrics.
• Participate in product meetings and contribute to brainstorming sessions.
• Stay informed about industry trends and latest technologies.
• Help develop pricing strategies to maximize profitability and market share.
• Plan and coordinate distribution channels to ensure product availability.
• Develop promotional campaigns to increase product awareness and adoption.

Benefits

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Electrical Equipment, Appliance, and Component Manufacturing
• Education Level: Bachelor's degree