Product Marketing Specialist

Hewlett Packard Enterprise • Frisco, TX

6d • Remote

About The Position

As a Product Marketing Specialist for HPC Software and Servers, you will play a pivotal role in driving go-to-market strategies, crafting compelling messaging, and enabling sales teams to effectively position our solutions. You will act as the bridge between product management, sales, customer success, and marketing, ensuring our solutions resonate with target audiences and solve real-world challenges faced by IT teams globally. This role combines strategic thinking with execution, requiring you to collaborate across teams.

Requirements

• BA or BS in Communication, Marketing or related field
• 5+ years communication and/or marketing experience in data center software, hardware and/or integrated systems.
• Experience working in social media preferred.
• Strong understanding of data center and IT hardware, software, solutions, environments, and/or with a willingness to continually learn.
• Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams.
• Understanding of marketing communication principles, practices, tactics and tools with a willingness to continually learn.
• Understanding of the IT industry and company offerings with a willingness to continually learn.
• Determination to complete projects despite intensive administrative processes.
• Strong project management skills.
• Excellent written/oral communications.
• Strong analytical skills.
• Excellent interpersonal skills.
• Strong influencing and consensus-building skills.
• Accountability
• Accountability
• Action Planning
• Active Learning
• Active Listening
• Bias
• Business
• Business Planning
• Coaching
• Commercial Acumen
• Computer Literacy
• Creativity
• Critical Thinking
• Customer Insights
• Data Analysis Management
• Data Collection Management (Inactive)
• Data Controls
• Design Thinking
• Empathy
• Follow-Through
• Growth Mindset
• Intellectual Curiosity (Inactive)
• Long Term Planning
• Managing Ambiguity
• Market Analysis

Responsibilities

• Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of HPE Cray software, High Performance Cluster Manager software and XD servers. Create and maintain messaging frameworks tailored to target personas, industries, and use cases.
• Go-to-Market Strategy: Contribute to and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives.
• Content Creation: Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, and blogs. Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars.
• Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation.
• Sales Enablement: Develop sales enablement tools, such as battlecards, product training materials, and objection-handling guides. Partner with sales teams to ensure they are equipped to effectively communicate product value to customers.
• Customer Advocacy: Work closely with customer reference teams to identify and showcase customer success stories. Leverage customer feedback to refine product and solution messaging.

Benefits

• Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
• Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
• Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level