Product Marketing Specialist (B2B/DTC) - Behavioral Health Solutions - Hybrid

Cigna•Bloomfield, CT

49d•Hybrid

About The Position

Marketing professional, aligned to Cigna Healthcare's Behavioral Health Solutions portfolio, who drives development of a differentiated value story and closely collaborate with Product, Sales and other business leaders. This role requires business-to-business (B2B) and direct-to-consumer (DTC) experience for product marketing launch/maintenance, value propositions, positioning statements, features, benefits, reasons-to-believe, KPIs and clinical outcomes, and competitive intelligence that will inform solutions-related messaging. In addition, this role supports development of core content for our Cigna Healthcare Behavioral Health Solutions business, which includes capabilities overviews, sell sheets and more. It will also include messaging guidance to inform other content creators on how to position our offerings while de-positioning those of our competitors. Candidate will participate in content development across a suite of solutions in collaboration with internal partners and enable understanding of that content to other areas of marketing disciplines such as campaigns, thought-leadership, B2B and B2C lifecycle marketing and sales enablement. Candidate will possess ability to translate business objectives and impacts into compelling B2B and DTC marketing content and messages. Reporting to Behavioral Health Solutions Senior Advisor, this role requires a strategic mindset, ability to collaborate with business and other matrix partners, ability to execute on projects that bring messaging to market, and partner with Marketing Centers of Excellence (CoE) in delivery - on time and on budget. To be effective in the role, the candidate must be able to thrive in a dynamic, sometimes ambiguous, environment, cutting through the clutter to deliver impactful value story(s).

Requirements

Bachelor's degree, or equivalent experience
4+ years of marketing or marketing communications experience in both a business to business (B2B) and direct to consumer (DTC) setting
Ability to influence direction and action; build and leverage internal relationships
Goal oriented and personally accountable; resourceful and self-directed
Adaptable and flexible; open minded, innovative and creative - seeks 'out of box' solutions
Open communicator; excellent oral and written communication skills
Customer focus
Strategic mindset
Cultural sensitivity
Strong interpersonal skills
Self-motivated
Able to work under pressure on multiple priorities
Ability to work from a Cigna Group office 3 days a week, as directed by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

Responsibilities

Serving as a trusted partner, advisor and collaborator to Cigna Healthcare Behavioral Health Solutions product and sales teams and lead development of how Cigna Healthcare Behavioral Health Solutions stack up against our competitors, differentiated positioning, and how we take them to market.
Develop a strong understanding of buyers' unique challenges and opportunities and position Cigna Healthcare Behavioral Health Solutions offerings to address and solve key healthcare challenges.
Develop core content on our product capabilities and differentiators in the form of value proposition presentations, sell sheets, RFP responses, case studies, video, and more.
Partner with marketing strategy and execution teams on product launch plans and execution, ensuring that lead-with products are properly positioned in the marketing communications landscape.
Design, manage and keep up to date strategic solutions catalog, and client- and customer- oriented KPIs and clinical outcomes delivered by each of our medical solutions.
Partner with Marketing Insights CoE, strategy, and field to stay current on competitor developments.
Cross functional/matrix management with strong ability to influence others and create accountability to achieve business goals and marketing objectives.
Develop and nurture a high performance, modern marketing culture. Drive a customer-focused culture within Cigna by demonstrating the strategic and financial significance of a business anchored in deep customer, client, and business partner insights and understanding.
Demonstrate Cigna values, including teamwork and enterprise view, and drive a high performance culture
Other assignments as necessary to deliver on enterprise marketing goals.