Product Marketing Specialist

Itron • Raleigh, NC

22d • $75,000 - $153,000 • Hybrid

About The Position

Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us. As a Product Marketing Specialist at Itron, you’ll work to plan and implement projects that support growing revenue and market share for the Outcomes Business Unit. You will work with product managers to launch and promote solutions and portfolios, and prepare sales enablement tools to support the sales organization. The Product Marketing Specialist will be responsible for tactical and strategic activities to support the development and implementation of go-to-market plans for Itron solutions in an effort to establish processes and governance. In this role you will interact directly with sales, product management, sales enablement (spanning business units), services, marketing, partners, and analysts. You’ll also work collaboratively with a team in recommending action, scheduling, and planning marketing projects, estimating cost and managing projects to completion. You may also identify, evaluate, and recommend marketing opportunities consistent with product line objectives; providing pre- and post-sale marketing support to sales channel partners. You’ll be a critical element to support the development of market messaging and promotional activities through internal coordination, and writing and editing of sales and market collateral. Responsibilities may also include: coordinating product launch deliverables, website content development, as well as preparing sales toolkits and training, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions. All of this will be done in support of one or more solution portfolio areas, such as grid edge intelligence and could include identifying areas of integration with partners and marketable services to offer to the market. Culturally, we are looking for a self-starter with a “roll-up-the-sleeves” mindset who is innovative, encourages creative thinking, and enjoys working in a highly dynamic startup-like environment.

Requirements

• Bachelor's degree in marketing is preferred.
• Overall work experience of 5+ years in marketing and/or marketing communications.
• Ability to work independently and organize unstructured information.
• Previous experience in product development or product marketing.
• Excellent leadership, teamwork, and people skills.
• Strong presentation skills.
• Strong organizational skills.
• Strong writing skills and verbal communication.
• Ability to manage multiple tasks and work towards long-term goals.

Nice To Haves

• Prior experience in the utility industry is strongly preferred.
• Masters in Business Administration, or relevant degree.

Responsibilities

• Develop marketing plan to support lines of business targets and goals in collaboration with product management and Itron sales teams.
• Support product management and sales with go-to-market (GTM) plans.
• Guide product managers through the stages of Itron’s GTM plan, ensuring they are including elements such as value proposition, market segmentation, competitive analysis, commercial model, pricing, delivery model, etc.
• Track GTM progress for identified products and solutions launches
• Ensure commercial offer is complete including artifacts and GTM training
• Drive product positioning within market and with customers
• Provide feedback on GTM strategy and tactics
• Support build out of the GTM launch plan (activities and timing)
• Report out on GTM progress for each identified product/solution
• Provide process improvement support for GTM governance cross business units
• Draw on and utilize corporate marketing resources, as needed, to plan, oversee, develop, execute, track and be accountable for assigned product-group based marketing campaigns and related activities.
• Continually improve and enable teams through training and awareness campaigns
• Execute marketing campaigns, manage leads, and analyze performance that leverages behavioral interest profiling to drive new client acquisition and sales revenue
• Provide relevant campaign content to the corporate marketing calendar.
• Participate in and provide regular input regarding responsibility area (i.e. product group) to Itron's strategic marketing planning process.
• Work with corporate marketing team and the product marketing and product line management team to ensure related marketing activities and programs are executed in a timely and effective manner.
• Identify, plan, and provide budgetary requirements for product-group related marketing needs and activities.
• Provide continual tracking, analysis and reporting of product-group specific marketing efforts.
• The responsibilities include content marketing, including writing collateral and promotions with internal and external partners, i.e., write blogs, whitepapers, website copy and other documents.

Benefits

• This position also includes a competitive benefit package including; financial, social, health and wellbeing programs, paid vacation, 401k matching, employee stock purchase program, hybrid work schedule, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees