Product Marketing Specialist

Branch

23d•$80 - $90•Remote

About The Position

As the Product Marketing Specialist, you will be the driving force behind our product and partner go-to-market initiatives. You will focus on the tactical creation and execution of high-impact marketing assets that fuel product adoption and partner success. Reporting to the Manager of Product and Partner Marketing, you will sit at the intersection of Marketing, Product, Sales, and Partnerships. Your mission is to translate product features into compelling narratives and visual assets that resonate with our customers and empower our sales teams and partners.

Requirements

1-3 years of experience in Product Marketing, Marketing Communications, or Sales Enablement (B2B SaaS or Fintech experience is a plus)
A strong portfolio of written and visual work (decks, one-pagers, videos, or scripts)
Comfortable learning the "ins and outs" of a technical product and translating it into benefits that resonate with real customer needs
Proven ability to manage multiple projects simultaneously in a fast-paced environment
Familiarity with design tools (Figma), video recording software (Loom, Descript), and CRM/Automation tools (HubSpot, Salesforce), and an aptitude for testing, learning, and utilizing AI tools

Nice To Haves

B2B SaaS or Fintech experience is a plus

Responsibilities

Support the creation and management of product marketing assets, including sales collateral, website content, and presentations
Produce engaging demo videos and visual guides that simplify the Branch experience for various personas
Ensure brand consistency and alignment with our core messaging framework across all touchpoints
Collaborate across teams (Sales, Partnerships, Product, and Professional Services) to execute launch plans for new features and products
Execute tactical rollouts that ensure all internal and external stakeholders are aligned with business objectives
Equip the Sales team with accurate, compelling materials to communicate value propositions and overcome objections
Maintain our library of sales enablement materials, including case studies, product one-pagers, slide decks, and website copy
Develop partner-specific collateral, such as co-branded one-pagers and slide decks designed for our partners' sales teams to sell Branch effectively
Support end-to-end execution of marketing activities aimed at a partner’s customer or prospect base
Own the Branch presence on partners’ marketplaces
Test and optimize copy and visuals to maximize conversion and drive high-quality inbound leads from partners