Product Marketing Specialist

Elation Health • Dallas, TX

293d • $75,000 - $80,000 • Remote

About The Position

Our team is committed to enhancing physician and patient quality of life through Elation Health, a SaaS cloud-based clinical platform. Since inception, we've focused on building a delightful world-class experience that empowers physicians to deliver phenomenal care to patients. Join our mission as we help to enable every patient to the highest quality of care. We are seeking a dynamic and results-driven Senior Product Marketing Specialist to join our growing Product and Customer Marketing team. The ideal candidate is a self-starter who excels collaborating cross-functionally. You will work frequently with teams including product development, sales, and customer success to support consistent messaging and positioning of our full portfolio of solutions and services. This role will support product launch execution, ongoing release communication and customer adoption, market positioning, and revenue growth through marketing campaign support.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in marketing, sales, product or a related role, preferably within the healthcare industry.
• Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.
• Strong organizational skills and attention to detail.
• Strong understanding of marketing principles and product life cycle.
• Excellent written and verbal communication skills, with the ability to create compelling narratives across different audiences and markets.
• Proficiency in market research and data analysis techniques.
• Familiarity with digital marketing tools and platforms.

Responsibilities

• Support new content development and maintain compelling content that substantiates our value proposition and supports effective commercial conversations.
• Coordinate and execute initiatives to reach target audiences through appropriate marketing channels.
• Support market research on the competitive landscape to support new opportunities and existing market positioning against key competitors.
• Work closely with the sales team to develop training materials and sales tools that effectively communicate product benefits and features.
• Analyze and report on the performance of marketing campaigns, adjusting strategies as needed to optimize results.
• Collaborate with PMM colleagues to gather and maintain a central repository of proof points, such as customer testimonials and product-driven metrics.
• Work closely with Customer Marketing to ensure we have a well-rounded base of customer references who can speak to our complete portfolio of solutions and services.
• Support the development and implementation of foundational launch frameworks and product marketing processes to enhance efficiency and effectiveness within the marketing team.

What This Job Offers

• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree