Product Marketing Specialist
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About The Position
The Product Marketing Specialist is responsible for planning, executing, and analyzing a comprehensive category marketing plan for products, including creating and delivering appropriate marketing materials, cross-selling/up-selling opportunities, and the proposal of impactful promotions. The Product Marketing Specialist is also responsible for furthering the internal marketing for Product Sales and the Resource Center, along with paid marketing coordination for any assigned vendors. The Product Marketing specialist works closely with several departments and teams including Product Sales, Resource Center, eCommerce Operations, Warehouse, Cleaning Products, Purchasing, Document Restoration, Vehicle Sales, and Equipment Rental all relating to marketing, digital technology and products to ensure a superior customer experience, drive engagement, evolve the sales strategy and ensure channel growth to best drive sales and conversion.
