Product Marketing Specialist

Fs-Elliott Co. • Pittsburgh, PA

404d

About The Position

The Product Marketing Specialist at FS-Elliott will support the Marketing Manager in executing product marketing strategies, focusing on lead generation, event coordination, and the development of creative content across various marketing channels. This role is essential for enhancing the company's brand presence and driving engagement through both digital and traditional marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field, or 2+ years in a marketing role preferably in a manufacturing or industrial setting.
• Excellent written and oral communication skills.
• Strong organizational, problem-solving, and analytical skills.
• Ability to manage priorities and workflow to meet deadlines.
• Ability to work independently and as part of various teams.
• Strong interpersonal skills and creativity.
• Ability to work on complex projects with minimal guidance.
• Proficient with Microsoft Office 365 software, CRM, Google Analytics, and SEO/SEM.

Nice To Haves

• Experience with social media platforms and digital marketing tools.
• Familiarity with content marketing strategies and lead nurturing techniques.

Responsibilities

• Assist in the creation and execution of digital and traditional marketing campaigns.
• Oversee and optimize the company's digital presence, including the website and social media platforms.
• Collaborate with Product Management and Sales teams to develop engaging content for multiple platforms.
• Implement and manage lead-generation strategies through various marketing channels.
• Assist in planning, promoting, and executing industry events such as trade shows and webinars.
• Maintain strong relationships with external vendors to ensure effective execution of marketing initiatives.
• Regularly track and analyze marketing campaign performance and provide actionable recommendations.
• Work closely with cross-functional teams to ensure alignment on marketing initiatives and strategy refinement.
• Ensure all marketing materials align with brand guidelines and maintain consistency across channels.
• Provide flexible support for various marketing initiatives and stay updated on industry trends.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree