Product Marketing Senior Manager — Agentic AI Platform

Intapp•Palo Alto, CA

38d•Hybrid

About The Position

As Product Marketing Senior Manager, you will define and drive the go-to-market strategy for Intapp’s AI and agentic platform. The platform connects a firm’s data with proprietary Intapp intelligence to help professionals surface insights faster, automate workflows, and drive better business outcomes. This is a Senior Manager-level individual contributor role for an experienced product marketer who thrives at the intersection of technology, storytelling, and market creation. You will lead positioning, messaging, and enablement for Intapp’s AI platform, shaping how the company defines the future of AI in professional and financial services. Working closely with Product, Sales, and Marketing leadership, you will craft a differentiated narrative, translate market insights into strategy, and deliver programs that drive adoption and establish category leadership.

Requirements

10+ years of overall technology experience with 7+ years in SaaS Product Marketing or related B2B SaaS roles
Demonstrated success defining GTM strategy, messaging, and narrative for new or rapidly evolving technologies
Experience with packaging, pricing, or commercial model design
Experience partnering closely with Product Management across the end-to-end product lifecycle
Strong understanding of enterprise buyers, value drivers, and the emerging AI competitive landscape
Proven ability to translate complex technology into clear, human-centered value propositions
Data-driven, results-oriented mindset with strong cross-functional leadership skills
Excellent communication, storytelling, and internal influence abilities
Bachelor's degree required

Nice To Haves

Experience launching or owning GTM for an AI product, AI platform, features, or advanced enterprise tech
Domain experience in legal tech, professional services, or financial services
MBA or advanced degree

Responsibilities

Lead the go-to-market strategy, positioning, and messaging for Intapp’s AI and agentic platform.
Shape the category narrative for how AI, connected data, and intelligent workflows are transforming professional and financial services.
Translate advanced capabilities such as semantic search, data orchestration, and agentic workflows into clear, outcome-driven value stories.
Oversee product releases from narrative development through enablement and field activation.
Partner with Product and Engineering to ensure client and market insights inform roadmap priorities and differentiation.
Analyze market trends, buyer behavior, and competitive dynamics to identify whitespace opportunities and refine positioning.
Design packaging and commercial offers that deliver meaningful customer value and support Intapp’s long-term business growth.
Stay ahead of developments in AI, from broad platform providers to specialized vertical innovators, to keep Intapp’s narrative and roadmap ahead of the curve.
Use data-driven storytelling by synthesizing product performance, customer insights, and market signals to guide go-to-market decisions.
Showcase client success through ROI analyses, benchmarking, and case studies that demonstrate measurable business impact.
Engage with industry analysts, media, and influencers to validate differentiation and elevate Intapp’s leadership in the market.

Benefits

Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.
Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.

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