Product Marketing Senior Consultant II

AllstateMcCullom Lake, IL
8d

About The Position

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. Job Description The Product Marketing Sr Consultant II supports planning and creative development of marketing programs and leads/manages day-to-day execution of marketing tactics that drive profitable growth and retention for Allstate. This position consults with others in Consumer Marketing, Marketing Analytics, Research & Administration, Digital Transformation, Innovation or business areas to gain input to develop, execute and measure the marketing plan. The Sr Consultant must possess a variety of competencies including strong attention-to-detail, advanced communication skills, strong copyediting and ability to judge creative and provide constructive feedback to both internal and external partners. This position will support specialty line vehicle products.

Requirements

  • 3 or more years of experience
  • Collaboration
  • Insurance Product Knowledge
  • Integrated Marketing
  • Marketing Campaign Development
  • Marketing Communications (MarCom)
  • Marketing Planning
  • Marketing Strategies
  • Product Marketing

Responsibilities

  • Work with solid level of independence on new or unfamiliar projects
  • Manage required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance.
  • Manage the planning, creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
  • Initiate ideas and actions on cross-functional teams
  • Contribute to integration across marketing teams and other departments, building relationships with internal and external business partners and resources
  • Assist with the development of presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to marketing leadership and other business partners
  • Manage program budgets and provide monthly and quarterly budget forecasts to internal finance team
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