Product Marketing Operational Excellence Senior Specialist

Baker Hughes

About The Position

Do you enjoy bringing structure, discipline, and consistency to how products and services are commercialized? Do you want to help shape world‑class product marketing excellence across Baker Hughes? Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. As a Product Marketing Operational Excellence Senior Specialist, you will play a key role within the Commercial & Technology Marketing (CTM) Center of Experience. You will steward product and service commercialization across Baker Hughes, ensuring launches are prioritized, tiered, and executed with discipline and consistency. You will define and uphold product marketing best practices, maintain an enterprise‑wide view of new developments, and partner closely with Technology Marketing, segment Marketing & Communications teams, and external agencies to support high‑impact launches. Your work ensures that product marketing is scalable, standardized, and aligned to CTM frameworks, driving stronger value articulation and sustained commercial impact.

Requirements

6–8+ years of experience in product marketing, technology marketing, or B2B marketing roles.
Proven experience supporting complex product or service launches in industrial, energy, or technology‑driven environments.
Demonstrate the ability to translate technical content into compelling, customer‑centric value narratives.
Experience working in global, matrixed organizations.
Be able to measure and assess outcomes through structured data and analytics.
Product marketing strategy and execution
Commercialization and launch excellence
Portfolio prioritization and operational rigor
Strong written and verbal communication
Ability to influence stakeholders across a matrixed organization
Balancing of governance and hands‑on delivery
Continuing improvement mindset
Strong commitment to leveraging AI tools in day‑to‑day tasks

Responsibilities

Maintaining a centralized, enterprise‑level roster of new product and service developments across Baker Hughes.
Assessing initiatives based on strategic importance, market impact, customer value, and commercial potential.
Applying CTM tiering frameworks to determine the appropriate marketing investment, launch intensity, and activation model.
Providing clear recommendations to Technology & Engineering, Technology Marketing, and Brand, Marketing & External Communications leadership to support prioritization and resource allocation.
Serving as the enterprise subject‑matter expert for product marketing, defining and evolving best practices, frameworks, and toolkits.
Developing standardized approaches for product positioning, messaging hierarchies, value propositions, use‑case articulation, and launch readiness.
Ensuring product marketing practices are consistently applied across business segments while allowing for fit‑for‑purpose adaptation.
Capturing lessons learned from launches and lifecycle performance to continuously improve marketing effectiveness.
Acting as a lead product marketing advisor and execution partner for Tier 1 technology and service launches.
Supporting development of launch strategies, narratives, messaging frameworks, and activation plans in partnership with the Senior Manager, Technology Marketing.
Providing hands‑on support for high‑visibility launches, ensuring rigor, quality, and alignment with CTM standards, including direct ownership of product marketing asset execution.
Guiding teams through launch readiness, post‑launch adoption, and ongoing lifecycle optimization.
Enabling and support business segment Marketing & Communications teams in developing best‑in‑class product marketing assets (case studies, value stories, sales enablement, digital content, campaigns, thought leadership).
Executing asset development directly or in partnership with segment marketing advisors.
Managing and leverage external agency partners to scale execution, ensure quality, and accelerate delivery for priority initiatives.
Acting as a quality gate to ensure assets meet enterprise standards and reinforce consistent value articulation.
Partnering closely with product management, technology, engineering, sales, and regional marketing teams to ensure strong market alignment.
Serving as a trusted point of contact for segments seeking guidance on product marketing approach, launch planning, or asset development.
Contributing to CTM capability‑building initiatives through training, documentation, and knowledge sharing.
Supporting definition and tracking of product marketing KPIs (launch effectiveness, adoption, pipeline influence, asset utilization).
Analyzing launch and lifecycle performance data to identify improvement opportunities.
Feeding insights and recommendations back into CTM governance and best‑practice evolution.

Benefits

Contemporary work‑life balance policies and wellbeing programs
Comprehensive private medical care
Life insurance and disability coverage
Tailored financial programs
Education assistance
Generous parental leave
Mental health resources
Dependent care support
Additional voluntary benefits
Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)
Comprehensive and competitive benefits package
Additional forms of compensation such as bonuses