Product Marketing, Open Source Software

Core Weave • Bellevue, WA

84d • $135,000 - $198,000 • Hybrid

About The Position

This role will be responsible for defining and amplifying the value proposition, positioning, messaging, and go-to-market strategy for CoreWeave's expanding platform. As CoreWeave evolves beyond GPU infrastructure into the leading cloud for AI-spanning generative AI, agentic systems, and open source innovation-you will play a key role in shaping how we engage developers, enterprises, and the open source community. A particular focus will be on CoreWeave's Kubernetes-native architecture and its role in enabling developers to run, scale, and optimize open source frameworks and AI workloads seamlessly in the cloud. You'll work across marketing, sales, product, and engineering to translate customer and community insights into narratives that resonate, from enterprise decision makers to open source contributors. This role blends storytelling with strategy: demonstrating how CoreWeave accelerates AI innovation, empowers open ecosystems, and delivers measurable ROI for AI workloads. Success will be measured through adoption, open source community engagement, ecosystem growth, and business outcomes tied to deal flow and executive impact.

Requirements

• 8+ years in product marketing, technical marketing, or GTM-ideally within cloud infrastructure, AI and machine learning, SaaS, or enterprise tech.
• Strong technical foundation with ability to work directly with engineering teams and system architects.
• Proven track record of building demos, reference content, and narratives that turn technical features into customer adoption.
• Experience with customer segmentation, profiling, and targeting.
• Experience with use case development and solution creation.
• Proven track record of successful product launches and scaled cross-functional marketing programs.
• Exceptional communication, influencing, and cross-functional partnership abilities with both technical and executive audiences.

Nice To Haves

• Academic or business background in AI and machine learning
• Experience in GPU/accelerated compute ecosystems or AI infrastructure markets.
• Experience working with open source projects, communities, and developer marketing

Responsibilities

• Define and evolve CoreWeave's product positioning in the AI infrastructure market
• Develop compelling value propositions for different customer segments (AI labs, enterprises, startups)
• Create differentiated messaging against traditional hyperscalers and AI-focused competitors
• Develop open source vs. enterprise messaging framework for hybrid adoption paths
• Lead webinar series, conference presentations, and technical workshops
• Build relationships with AI community influencers and technical evangelists
• Create technical content that demonstrates CoreWeave's performance advantages
• Produce Kubernetes-focused content including deployment guides and best practices
• Develop case studies showcasing successful AI workload deployments
• Create customer reference programs and speaking opportunities
• Build ROI calculators and TCO models for enterprise prospects
• Support customer success team with adoption and expansion campaigns
• Highlight customer success stories that feature open source tool integrations and Kubernetes deployments
• Partner with sales teams to develop territory and account-based marketing strategies
• Create sales enablement materials, including pitch decks, demo scripts, and competitive battle cards
• Support major product launches (new GPU offerings, platform features, data center expansions)
• Develop customer segmentation and ideal customer profile (ICP) frameworks
• Execute community-driven go-to-market strategies targeting open source contributors and maintainers
• Lead CoreWeave's engagement with Kubernetes, CNCF, and cloud-native communities
• Develop sponsorship and contribution strategies for key open source projects
• Organize and participate in community events, meetups, and hackathons
• Build developer advocate relationships and community champion programs
• Create and maintain CoreWeave's presence in developer forums, GitHub, and technical communities
• Support open source project contributions that showcase CoreWeave's capabilities
• Build relationships with AI researchers, practitioners, and industry analysts
• Contribute to open source communities and technical forums
• Lead thought leadership initiatives around AI infrastructure best practices
• Actively participate in KubeCon, CNCF events, and cloud-native community gatherings
• Speak at open source conferences and contribute to technical publications
• Build and maintain relationships with Kubernetes SIG leaders and open source maintainers
• Represent CoreWeave at AI conferences, technical meetups, and industry events
• Create ecosystem positioning around Kubernetes, MLOps, and AI toolchain
• Build partnerships with open source project maintainers and foundation organizations
• Develop co-marketing opportunities with complementary open source vendors
• Collaborate with product management on feature prioritization and roadmap communication
• Work with engineering teams to understand technical capabilities and limitations
• Partner with customer success on adoption patterns and expansion opportunities
• Support business development on strategic partnerships and integrations
• Coordinate with engineering on open source contributions and community feedback integration
• Monitor AI infrastructure market trends and competitive landscape
• Analyze customer usage patterns and feature adoption metrics
• Track marketing-influenced pipeline and revenue attribution
• Provide market feedback to product management for roadmap prioritization
• Monitor open source project trends and community adoption patterns
• Track community engagement metrics and developer advocacy effectiveness

Benefits

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Ability to Participate in Employee Stock Purchase Program (ESPP)
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• A casual work environment
• A work culture focused on innovative disruption

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services