Product Marketing Manager

Cox Automotive • Atlanta, GA

256d • $99,000 - $165,000 • Remote

About The Position

The Product Marketing Manager is responsible for product positioning, messaging, lead generation and executing targeted, strategic marketing B2B programs for the Retail Solutions business with a focus on Autotrader's digital marketing solutions and cross-brand integrations. This is a highly collaborative role, and the Product Marketing Manager works lockstep with Product, Sales, Operations, Business Leaders, Sales Strategy, Finance, and external marketing agency teams to implement a product marketing plan that effectively builds brand awareness, supports lead generation, retention, upsell, enables sales, and drives revenue growth. The Product Marketing Manager will be the expert on their designated products, cross-brand integrations within Cox Automotive, the automotive dealer market, target markets, and competition and can translate this knowledge into high-impact content and marketing campaigns that clearly communicate the value of Autotrader's digital marketing products. The Product Marketing Manager will collaborate with the broader Retail and Autotrader Product Marketing, Digital Marketing, and Marketing Operations teams to craft innovative marketing programs and tactics that promote thought leadership and deliver value. This position reports to the Sr. Product Marketing Manager for Autotrader and Kelley Blue Book. This position can be remote for locations outside of Atlanta. If the candidate is based in Atlanta, a hybrid schedule is with in office days on Mondays and Wednesdays and the ability to work remotely for the remainder of the week.

Requirements

• Bachelor's degree in a related discipline (i.e. Marketing, Advertising, Communications, etc.) and 6 years of experience in a related field.
• Resourceful and enthusiastic self-starter who can lead marketing strategy and execution in a fast-paced environment.
• Project Management skills and ability to manage multiple projects simultaneously.
• Track record of utilizing research and insights to identify new market opportunities.
• Balanced mix of strategic and executional capabilities with strong written and verbal communication skills.
• Ability to effectively manage a marketing budget and third-party partners.
• Experience managing advertising and marketing agencies including developing creative and strategic briefs.
• Strong proficiency in Microsoft Office applications - PowerPoint, Excel, Word.
• Comfortable using business networking tools such as LinkedIn, Facebook, Twitter and Instagram.

Nice To Haves

• Advanced degree preferred.
• Automotive industry experience a strong plus.

Responsibilities

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Conduct qualitative and quantitative market research to capture dealer sentiment, challenges and buying trends.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Monitor competitive activity and work with the Market Intelligence team to conduct targeted research to understand competitive strategies.
• Collaborate with Product Management to develop product positioning and messaging that resonates with our target buyer personas and segments.
• Work with creative agency to translate the positioning into a creative brief for marketing campaigns.
• Understand and document our buyer's journey and jobs-to-be-done.
• Drive changes to our product, product marketing and sales strategies based on what you learn.
• Develop a marketing plan for Autotrader's digital marketing solutions and cross-brand integrations.
• Socialize and gain input and buy-off across cross functional teams and within marketing.
• Provide regular stakeholder updates on marketing plan execution and results.
• Own marketing communications strategy for your assigned products.
• Develop and manage the marketing calendar and timelines for print and digital work.
• Collaborate with the Thought Leadership and Public Relations teams to identify opportunities.
• Partner with Marketing Operations team to assess the effectiveness of the marketing programs.
• Plan the marketing launches of new products and product enhancements.
• Attend weekly product launch update meetings and represent product marketing.
• Act as a thought leader for the product you support externally and internally.
• Create marketing assets for all phases of the marketing lifecycle.
• Partner with the Sales Enablement team to ensure sales assets are created for all phases of the sales lifecycle.

Benefits

• 401(k) with a generous company match.
• Comprehensive healthcare, life, and disability benefits.
• Adoption assistance.
• Pet insurance.
• Discounts on travel and cars.
• Flexible vacation policy.
• Seven paid holidays throughout the calendar year.
• Up to 160 hours of paid wellness annually.
• Additional paid time off for bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Wholesale Trade Agents and Brokers
• Education Level: Bachelor's degree