Product Marketing Manager
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About The Position
As a Product Manager at YAI, you will lead product marketing activities for assigned product lines, playing a crucial role in the company's growth. Your responsibilities will encompass providing engineering and marketing direction for sales, service, customer satisfaction, and production, focusing on both long-term and short-term planning. You will be instrumental in defining the direction of new automation products that meet or exceed current market requirements, and you will lead the Research and Development (R&D) team in the development of these innovative products. In this role, you will also identify gaps in the current product portfolio and oversee the development team to address these gaps. You will be tasked with identifying new product attributes that can be created from scratch to fulfill market needs, and you will create initial product specifications for new product development. Collaboration with the development team throughout the entire design cycle will be essential to ensure that products are developed to meet market demands. Additionally, you will manage the introduction of new products and the product life cycle of existing products for the North and South American markets. This includes managing transitions from old to new products and providing engineering and marketing tools to the sales staff and sales channels to effectively sell and support the products, ultimately meeting division sales targets. You will work under general supervision, operating with a significant degree of independent judgment and decision-making, handling duties that involve substantial variety and complexity.
