Product Marketing Manager

Versaterm • Lexington, SC

109d

About The Position

As a Product Marketing Manager, you will play a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. You’ll lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels. You will own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. You’ll also be responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, you’ll stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.

Requirements

• 10 + years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes
• Deep understanding of demand generation, buyer journeys and ABM strategies
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment
• Strategic thinker with a data-driven mindset and a bias for action
• Collaborative team player with experience influencing cross-functional stakeholders
• Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred)
• Familiarity with Adobe Creative Suite and Microsoft Office tools
• Bachelor’s degree in business or marketing

Responsibilities

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals
• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps
• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts
• Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams
• Ensure consistent brand representation across all marketing assets, events and customer communications
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness
• Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy
• Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees