Product Marketing Manager

Whirlpool-posted 2 months ago
Full-time • Mid Level
Benton Harbor, MI
Electrical Equipment, Appliance, and Component Manufacturing
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The Product Marketing Manager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends.

  • Drive long-term product planning strategies through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.
  • Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
  • Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
  • Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
  • Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
  • Drive projects from Advanced Development to Production Project Readiness.
  • Bachelor's degree
  • 5+ years experience in marketing, brand management, product management or similar discipline
  • Bachelor's degree in Marketing or similar related field
  • Master's degree
  • Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
  • Excellent critical thinking, sound judgment and effective decision-making ability
  • Proven success working in a fast paced, complex matrixed environment
  • Strong strategic and analytical mindset
  • Strong business acumen with the ability to use insights to drive action
  • Highly collaborative with ability to build solid working partnerships across functional groups
  • Generous benefits package
  • Whirlpool employee discount
  • Fitness & educational reimbursement programs
  • Kitchenettes
  • Beautiful, recently renovated office space
  • Free coffee
  • Biking/walking trails
  • Access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)
  • Always On Flexibility
  • Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year
  • Sabbatical - Four weeks paid leave after every five years of service
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