Product Marketing Manager

GuidePoint Security • Herndon, VA

312d • Remote

About The Position

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation's top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk. We are looking for a high energy and proven cybersecurity Product Marketing Manager with experience in an information security company or B2B SaaS tech organization. This individual will work closely with subject matter experts and produce value-based messaging, content and collateral that effectively differentiates GuidePoint Security's offerings in the market and facilitates sales efforts. This role will be part of the corporate marketing team and report to the Director of Product Marketing. The ideal candidate will thrive in a fast-paced environment. This person should be driven by absorbing and learning about every facet of cybersecurity, and passionate about building and communicating the value story and drivers behind products and services.

Requirements

• 3-5 years' cybersecurity product marketing experience (must have previous Cybersecurity experience)
• Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously
• Demonstrated success value-based messaging and competitive positioning
• Excellent written and verbal communication skills
• Relevant subject matter expertise in the cybersecurity products, services and industry.
• Understanding of how a product/service is sold and the toolkit needed to enable sellers.
• Proven ability to influence cross-functional teams and work collaboratively.

Nice To Haves

• Experience with social media
• Experience with various content types
• Support for digital marketing campaigns
• Ability to write web content.

Responsibilities

• Master storyteller - be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems.
• Drive thought leadership messaging & positioning for assigned offerings.
• Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision.
• Craft compelling Offer messages for use across marketing channels and activities.
• Lead content development and go to market strategy for new and existing offerings.
• Conduct market and competitive analysis to better position services.
• Contribute to the company's blog strategy and content creation.
• Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content.

Benefits

• Group Medical Insurance options: Zero Deductible PPO Plan or High Deductible Health Plan with HSA
• Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
• 12 corporate holidays and a Flexible Time Off (FTO) program
• Healthy mobile phone and home internet allowance
• Eligibility for retirement plan after 2 months at open enrollment
• Pet Benefit Option

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries