Product Marketing Manager

DataVisor • Mountain View, CA

182d

About The Position

We are looking for a Product Marketing Manager to take a key role in shaping and executing DataVisor's product marketing strategy. In this position, you will work cross-functionally to craft compelling messaging and materials, drive demand, conduct competitive analysis, lead internal and external training, and contribute to the company's overall success. The ideal candidate is a fast learner and self-starter who can independently lead initiatives from concept to completion while working effectively with various stakeholders.

Requirements

• B.A./B.S. degree is required; MBA preferred.
• 4+ years of full-time experience in marketing, product, sales, consulting, or related roles; 0–3 years of product marketing experience preferred.
• Strong collaboration and stakeholder management skills, with the ability to work cross-functionally with technical teams.
• Self-starter with the ability to initiate and drive new projects aligned with business growth objectives and go-to-market strategies.
• Excellent writing skills and experience developing compelling marketing collateral to support demand generation.
• Experience with product launches and creating product documentation in a B2B software environment.
• Strong strategic and analytical acumen, with the ability to translate market insights, customer needs, and competitive positioning into effective marketing initiatives.

Nice To Haves

• Background in the fraud and risk industry is a big plus.
• PR and Communications experience is a plus.
• Startup experience is a plus.
• Familiarity with cloud computing, big data, and AI is a plus.

Responsibilities

• Formulate and execute the product marketing strategy to stimulate demand and adoption of DataVisor's cutting-edge fraud and risk analytics solution.
• Oversee the creation of essential marketing collateral, including product sheets, case studies, ebooks, presentations, and web content.
• Lead internal and external training initiatives to educate the industry, foster knowledge sharing, and build a collaborative community around our solutions.
• Craft compelling product messaging and differentiation strategies that resonate with target audiences, including website messaging.
• Collaborate with product management, sales, and marketing teams to identify market trends, customer needs, and unique selling points.
• Co-lead and execute go-to-market initiatives and campaigns, including product launches, demand generation, and comprehensive sales enablement.
• Establish and monitor metrics to assess the effectiveness of marketing programs and continuously optimize strategies.

Benefits

• Health Benefits (Medical, Dental, Vision)
• Retirement Plan (401k, IRA)
• PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees