Product Marketing Manager, 4+ years of experience

Snapchat•Palo Alto, CA

43d•$121,000 - $214,000•Onsite

About The Position

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community. The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow. We're looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!

Requirements

Foundational understanding of digital advertising products and advertiser needs
Clear and concise communicator with the ability to simplify complex ideas
Collaborative team player able to support cross-functional initiatives
Organized and detail-oriented with strong project execution skills
Able to manage competing priorities with minimal oversight
BS/BA degree or equivalent years of experience
4+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles

Nice To Haves

Experience supporting GTM efforts for advertising or technology products
Familiarity with advertising measurement tools and ad platforms
Ability to analyze feedback and data to inform marketing strategy
Comfortable with data analysis and visualization using tools like Looker or similar platforms

Responsibilities

Support go-to-market planning and execution for products within Snap's Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
Gather advertiser feedback and market insights to inform product development
Contribute to product positioning, messaging, and activation strategies
Collaborate with cross-functional teams to support product launches
Assist with development of internal enablement materials and sales communications
Monitor GTM performance and assist with post-launch optimization

Benefits

Snap Inc. is its own community, so we've got your back!
We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.
Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!

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