About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Manager. In this role, you will play a crucial part in the mission to transform patient experience in healthcare. Your contributions will directly impact how doctors and patients interact through innovative solutions. Working closely with various teams, you will gather insights and drive the go-to-market strategy for new products. The successful candidate will leverage their expertise to enhance market visibility and ensure alignment across departments, ultimately leading to improved outcomes for users.

Requirements

  • Bachelor's degree in Business or Marketing; MBA preferred.
  • Certification(s) from Product Marketing Alliance or Pragmatic Institute (preferred).
  • 7+ years of B2B marketing experience with proven achievements in product marketing.
  • Experience in a B2B environment, particularly with high-tech (SaaS) products/services, especially in healthcare.
  • Ability to drive direction and alignment with large cross-functional teams.
  • Strong writing, speaking, and presentation skills.
  • Local talent in South Florida preferred; open to considering non-local candidates with health-tech product marketing experience who can travel domestically.

Responsibilities

  • Optimize and execute launches with expertise in high-velocity/high volumes of product updates.
  • Collaborate with Product, Marketing, Sales, and Customer Success teams to develop and execute strategic go-to-market plans.
  • Craft core value propositions that differentiate us from the competition and messaging that resonates with target markets and personas.
  • Develop internal and external collateral including presentations, release notes, and case studies focused on solution-selling.
  • Work with Product to connect product innovation to customer value while increasing sales pipeline and retention.
  • Conduct in-depth research through customer interviews and analysis of win/loss data to inform future strategy.
  • Maintain and enhance persona sheets and competitor comparisons to keep ahead of market trends.

Benefits

  • Comprehensive medical, dental, and vision benefits.
  • 401(k) with matching contributions and gradual vesting schedule.
  • Generous Paid Time Off and Paid Parental Leave programs.
  • Company-paid Life and Disability benefits, as well as Flexible Spending Accounts.
  • Professional development opportunities including tuition reimbursement and access to learning resources.
  • Global presence with collaborative opportunities and flexible remote work options.
  • Wellness programs and healthy meals provided at the office.
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