Product Marketing Manager-Hybrid

dormakaba•Indianapolis, IN

16d•$95,000 - $110,000•Hybrid

About The Position

dormakaba is seeking a Product Marketing Manager based in Indianapolis, IN. The Product Marketing Manager is responsible for ensuring that dormakaba Multifamily business has an aligned Go-To-Market strategy for growth, focused on our ideal customer profiles that will drive profitable growth. They will ensure the development and execution of business and product plans across all verticals and channels, driving a shift from product to solution selling, as well as lead strategy development, account planning and marketing requirements to support success.

Requirements

Bachelor’s degree in marketing
5 + years of relevant success as a creative customer centric product marketer/brand manager
Successful track record of developing and deploying robust product marketing strategies and plans that drive business goals
Expert in B2B marketing techniques and strategies with deep knowledge and understanding of product-led growth marketing strategies
Strong experience with demand planning and forecast analysis of a large-scale product portfolio

Nice To Haves

Master's degree
Experience with multi-family housing

Responsibilities

Create business plans that identify segment growth potential and analyze risk necessary to build a competitive advantage and increase profitability in the business
Build strategies that will drive emerging product growth and drive business in new markets leveraging our existing and emerging routes-to-market and strategic partnerships
Manage all aspects of the segment marketing strategies, including market research, customer needs identification, business case development, account plan development, new product launch, product vitality and marketing support
Drive alignment and best practice application across regions to implement Go-To-Market strategy across the segment
Lead market research efforts to include value chain development, market sizing, customer segmentation, and competitive analysis to better understand unmet customer needs and develop value-creation opportunities
Define account strategies to create demand and expand share of wallet with key accounts, build or strengthen partnerships to include product roadmap development, and sales and service requirements to ensure success
Build and manage relationships with key stakeholders and business leaders, aligning on areas of focus and roadblocks that need to be overcome
Identify and evaluates disruptive trends and new technologies that could enable significant opportunities for growth

Benefits

Taking Care of our Employees on Day One with Medical, Dental, Vision, Life and Disability Insurance coverage options.
No waiting periods!
Your health is our priority, we offer Medical Wellness Programs to aid in your well-being
Vacation and Personal Time Off
We support your growing family; we provide Parental Leave for Moms and Dads!
Wisely plan for your future with our 401k Matching plan beginning on Day One
Discover your best attributes using CliftonStrengths to pave the way for success at dormakaba
Supporting your career development with our Tuition Reimbursement Program
Robust culture supporting internal advancement with our Learn and Grow Program
24/7 access to over 15,000 LinkedIn Learning courses to assist in your professional development and to expand on your individual interests.
Employee Assistance Programs
Voluntary Legal Insurance
Unlimited Referral Reward Bonuses
Corporate Discounts for shopping, travel and more!