Product Marketing Manager (HBC)

Hallmark•Kansas City, MO

49d•Hybrid

About The Position

Hallmark Business Connections (HBC), a subsidiary of Hallmark Cards, is seeking a Product Marketing Manager to be the voice of the customer and the driving force behind product adoption. In this role, you'll craft compelling messaging, lead go-to-market strategies and create impactful campaigns that accelerate growth. You'll collaborate with sales, product, and creative teams, influence the product roadmap, and deliver content that resonates with target audiences. With a focus on data-driven insights and competitive analysis, you'll ensure our products stand out in the market. This is a high-impact role for a strategic marketer who thrives on collaboration, storytelling, and measurable results. If you're ready to shape product success and accelerate adoption, we'd love to hear from you!

Requirements

Bachelor's Degre
Minimum 5 years of experience in Product Marketing (SaaS Marketing or similar)

Nice To Haves

Familiarity with SaaS in the Insurance, Financial, Retail, Health Plan, Utility Industries and direct mail.
Strong understanding of product lifecycle management and go-to-market strategies
Project management skills: highly organized, able to prioritize effectively
Experience in agile development environments
Proven success in fast-paced, collaborative settings
Experience with platforms such as CommerceCloud, Klaviyo, SproutSocial
Excellent communication and presentation skills
Analytical mindset with results-oriented approach
Knowledge of SEO and keyword-driven content
Proficiency in marketing automation tools
Flexible, adaptable, and comfortable with ambiguity
Ability to work independently and proactively

Responsibilities

Develop Messaging & Positioning: Create compelling product messaging that highlights unique value propositions and addresses customer pain points.
Strategy Development: Build and execute product marketing strategies, including go-to-market plans for launches and updates. Provide sales teams with tools, collateral, and training.
Content Creation & Campaign Management: Lead campaigns across digital, print, and events. Develop assets such as presentations, brochures, case studies, direct mail, email, tradeshows, and online content.
Collaboration: Partner with sales, product development, and creative teams to align efforts. Work closely with Product Owners to influence the roadmap and occasionally join client calls.
Data Analysis: Measure and report on marketing performance, refine strategies, and improve adoption.
Market Research & Competitive Analysis: Monitor industry trends, consumer insights, and competitors to identify opportunities and maintain a competitive edge.

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