Product Marketing Manager (Go-To-Market, Content Creation, & Partnerships)

SonarSource•Austin, TX

43d•Hybrid

About The Position

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it - your internal team, genAI, or third parties - resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar's solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile. We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily. We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly. And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals. At Sonar, CODE is more than just an acronym - it's a mindset that defines daily operations. Step into a strategic role where your expertise in product marketing will directly shape the success and perception of Sonar's market-defining solutions through impactful go-to-market strategies, compelling content, and key ecosystem partnerships. The product marketing function is very strategic to the company's growth, and you will be at the center of it all, specifically driving market impact by creating narratives and positioning that demonstrate the value of our suite of products to customers and prospects. You'll work closely with product management, sales, services, demand generation, and other cross-functional teams to create and continually optimize content and product launches based on ecosystem needs and market feedback. This role will also own and drive strategic go-to-market initiatives with select partners in the DevOps ecosystem, in concert with our product and ecosystem teams. You'll join a dynamic team that's driving our market presence forward through impactful messaging, effective sales enablement, and strategic content creation.

Requirements

Direct and proven Product Marketing experience (5+ years) in the Developer tools or DevOps space.
Demonstrated success with sales enablement initiatives and supporting sales teams, with a clear understanding of how to equip sales for success in a technical B2B environment.
Proven track record in launch management and go-to-market team enablement for technical products.
Experience with building strategic go-to-market plans and crafting compelling, customer-focused messaging for complex products and solutions.
Strategic mindset to identify, prioritize, target, and engage specific players in the DevOps ecosystem to develop mutually beneficial go-to-market partnership programs.
Experience with preparing and delivering impactful presentations to live audiences, particularly at the developer level, showcasing strong presentation and storytelling skills.
Deep technical understanding and passion for software products and the underlying technology.
Hands-on ability to build and deliver compelling technical solution demonstrations.
Extensive experience in programming and DevOps, enabling authentic engagement in technical discussions with developers.
Adaptability and flexibility working in a dynamic space with Agile principles.
A hunger to learn new technologies, develop new skills, and thrive in a highly collaborative and feedback-based environment.
A team player with a can-do attitude who actively shares knowledge to elevate the team.
Exceptional communication skills with fluency in English, both written and spoken.

Responsibilities

Develop and execute a comprehensive content strategy, creating high-value marketing content (whitepapers, case studies, presentations, blogs) and sales tools (battle cards, competitor analyses) that support go-to-market initiatives and clearly articulate customer use cases and value propositions.
Coordinate and lead cross-functional go-to-market product launch deliverables, acting as the conductor to ensure seamless execution from content development through launch and post-launch analysis.
Design and deliver advanced sales enablement programs in partnership with sales leaders, including in-depth product training and sophisticated objection handling guides, to empower the sales team to effectively sell technical solutions.
Conduct rigorous competitive analysis and market research to inform launch strategies and identify key market opportunities and competitive differentiators.
Collaborate on a strategic content calendar and help build out marketing collateral, ensuring a consistent flow of valuable information to your target prospects.
Define and execute strategic plans for building Sonar leadership through go-to-market partnerships with key partners in the DevOps ecosystem. This requires working in concert with our product, ecosystem, and partner teams to develop joint marketing programs, necessary product-level integrations, and compelling joint collateral.
Serve as the partner solution expert, accurately conveying value propositions and solution capabilities to all stakeholders, both internally at Sonar and within partner GTM teams.
Deliver impactful technical talks at conferences, partner events, and webinars, effectively communicating complex concepts to diverse audiences.
Collaborate with marketing teams to develop coordinated programs that create awareness and drive adoption, crafting developer and senior tech leader-focused content that contributes to go-to-market objectives and campaigns.

Benefits

Flexible comprehensive employee benefit package that is 90% paid by the company.
We encourage usage of our robust time-off allocations.
We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
Generous discretionary Company Growth Bonus, paid annually.
Fully paid parking in the heart of downtown Austin, Texas.
Global workforce with employees in 20+ countries representing 35+ unique nationalities.
We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.

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